Media & Society Concepts C3

semiotics

study of ‘signs’ and meanings, unravel meanings built into human products (words, symbols, narratives, art, books, movies, TV, etc.), how use, structure and function of sign or symbol in medium to produce meaning.

context

when, how, where we encounter the ‘sign’

prior knowledge

assumptions, perspectives, background knowledge brought to experience of the sign based in social and cultural backgrounds

denotation vs connotation

demonstrably there or factually literal vs implied or felt sense or meaning provided, open to interpretation

text vs content

individual instance of media, something made by a producer and received by a consumer, by a parameters around something and analyzing it

form vs content

textual/critical analysis

act of looking closely at a text

interpretation

making sense of a text, (making another text describing of speaking about the first one)

analysis (what is its etymology?)

taking apart a piece of media, loosening it up (greek)

medium specific

characteristics/traits unique to a different medium catagory, films having visual narrative analyses and separation or understanding camerawork whereas a book does not have this

genre specific

anticipation

e

experience

description

an

analysis

interpretation

ev

evauluation

appropriation

intertextuality

polysemy

comes from “poly” (many) and “semeion’ (sign)

intentional fallacy

Does authorial intent have ‘authority’

conspicuous authorship