rhetorical appeals

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5 Terms

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Rhetorical appeals

The qualities and strategies of an argument that make it convincing and persuasive to an audience.

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Logos

The appeal to logic, used to convince an audience through reason, facts, and sound argument.

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Pathos

The appeal to emotion, used to invoke feelings such as sympathy through meaningful language, moving tone, or touching stories.

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Ethos

The appeal to credibility, character, or ethics, used to establish the author or speaker's trustworthiness.

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Kairos

The appeal to the opportune moment, describing the most suitable time, setting, and manner for presenting an argument.