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Needs
Goods or services essential for living
Wants
Non-essential goods or services people desire (unlimited)
The Economic Problem
Unlimited wants combined with limited resources, creating scarcity
Opportunity Cost
The next best alternative given up by choosing another item
Factors of Production (CELL)
Capital, Enterprise, Land, Labour
Capital (Factor of Production)
Finance, machinery, and equipment needed to manufacture goods
Enterprise (Factor of Production)
The skill and risk-taking ability of the entrepreneur
Land (Factor of Production)
All natural resources provided by nature
Labour (Factor of Production)
The number of people available to make products
Specialisation
Concentrating on what a business, worker, or country is best at producing
Specialisation Disadvantages
Over-reliance on one product/skill; high risk if demand falls
Specialisation Advantages
Higher efficiency, expertise, and output.
Division of Labour
Splitting production into different tasks, each performed by one worker
Advantages of Division of Labour
Increases efficiency and output; less time wasted moving; faster training
Disadvantages of Division of Labour
Worker boredom lowers motivation; production stops if one worker is absent
Purpose of Business Activity
Combines scarce factors of production to satisfy human needs and wants
Added Value
Selling price - cost of bought-in materials
Profit
Added value - other costs (labour, electricity, rent)
How to Increase Added Value
Increase selling price or reduce material costs
How to increase selling price for added value
Branding, Improve quality, Design changes, Convenience
Primary Sector
Extracts natural resources to produce raw materials
Secondary Sector
Manufactures goods using raw materials
Tertiary Sector
Provides services to consumers and other sectors
De-industrialisation
A decline in the importance of the secondary sector towards the tertiary
Why Sector Importance Changes
Exhausted raw materials; cheaper foreign manufacturing; rising incomes increase service demand
Mixed Economy
An economy with both a private sector and a public sector
Private Sector
Businesses owned by private individuals aiming to make a profit
Public Sector
Government-owned organisations aiming to provide essential services
Privatisation
The sale of state-owned (public sector) assets to the private sector
Entrepreneur
A person who organises, operates, and takes the risk for a new business
Characteristics of Entrepreneurs
Hard-working, risk-taker, creative, optimistic, self-confident, innovative, independent, communicator
Business Plan
Document containing business objectives, operations, finance, and owner details
Why a Business Plan Helps
Helps obtain bank/investor finance and forces careful planning
Why Governments Support Start-ups
Reduces unemployment, increases competition, increases output, grows future large firms
How Governments Support Start-ups
Training/advice, enterprise zones (cheap premises), grants/low-interest loans, research links
4 Ways to Measure Business Size
Number of employees, value of output, value of sales, capital employed (NOT profit)
Measuring Size: Number of Employees (Pros & Cons)
Pro: Easy to calculate and understand. Con: Capital-intensive firms use few workers despite high output
Measuring Size: Value of Output (Pros & Cons)
Pro: Useful for comparing firms in the same industry. Con: A few high-value items (yachts) distort comparisons with low-price goods
Measuring Size: Value of Sales (Pros & Cons)
Pro: Useful for comparing retailers selling similar goods. Con: Misleading when comparing firms selling completely different products
Measuring Size: Capital Employed (Pros & Cons)
Pro: Shows total finance/machinery invested. Con: Labour-intensive firms use little machinery despite high output and staff
Why Owners Want Business Growth
Higher profits, higher status/prestige, economies of scale, larger market share
Internal (Organic) Growth
Expanding existing operations (opening new branches, launching new products)
Internal Growth Advantages & Disadvantages
Pros: Easier to manage, avoids culture clashes, funded by retained profit. Cons: Very slow growth
External Growth (Integration)
When a business takes over or merges with another business
Merger
Owners of two businesses agree to join their firms together
Takeover (Acquisition)
One business buys out the owners of another business
Horizontal Integration
Merging with/taking over a firm in the same industry and same stage
Forward Vertical Integration
Merging with/taking over a firm in the same industry at a later stage (e.g. retailer)
Backward Vertical Integration
Merging with/taking over a firm in the same industry at an earlier stage (e.g. supplier)
Conglomerate Integration
Merging with/taking over a firm in a completely different industry (spreads risk)
Problems of Growth & Solutions
Control/communication issues (decentralise/IT); cash shortage (grow slowly); culture clashes
Why Some Businesses Remain Small
Personal service industry, small market size, or owner wants control/less stress
Why Businesses Fail
Poor management skills, changing environment, lack of cash (liquidity), over-expansion
Unincorporated Business
No separate legal identity; unlimited liability and no continuity
Unlimited Liability
Owners are personally responsible for all business debts (personal assets at risk)
Incorporated Business
Separate legal identity from owners; limited liability and continuity
Limited Liability
Shareholders only lose the money invested in shares; personal assets are safe
Sole Trader
A business owned and operated by one person
Sole Trader Advantages
Easy setup, complete control, keeps all profits, private accounts
Sole Trader Disadvantages
Unlimited liability, limited finance, heavy workload, no continuity
Partnership
2 to 20 people jointly own and run a business
Partnership Agreement
Written legal contract stating capital invested, profit share, and partner duties
Partnership Advantages
More capital than sole trader, shared workload, shared skills/ideas
Partnership Disadvantages
Unlimited liability, shared profits, risk of disagreements, no continuity
Private Limited Company (Ltd)
Incorporated business selling shares privately to family and friends only
Ltd Advantages
Limited liability, continuity, original owners keep control, more capital
Ltd Disadvantages
Legal setup documents, shares need agreement to transfer, accounts filed publicly
Public Limited Company (Plc)
Incorporated business selling shares to the general public on a Stock Exchange
Plc Advantages
Limited liability, continuity, raises huge capital, high status
Plc Disadvantages
Expensive setup, published accounts, hostile takeover risk, divorce of ownership and control
Divorce Between Ownership and Control
Shareholders own the Plc, but hired directors run it day-to-day
Franchisor
Sells the licence to use its brand name and business model
Franchisee
Buys the licence to operate under the franchisor's brand and model
Franchisee Advantages
Lower failure risk, established brand, national advertising, training and supplies provided
Franchisee Disadvantages
Less independence, pays licence fee and royalties, fixed prices/suppliers
Franchisor Advantages
Fast expansion using franchisee capital, receives fees/royalties
Franchisor Disadvantages
One bad outlet ruins brand reputation; franchisee keeps outlet profits
Joint Venture
Two or more businesses start a new project together, sharing capital, risks, and profits
Joint Venture Advantages
Shared costs, shared risks, gains local knowledge in foreign markets
Joint Venture Disadvantages
Shared profits, risk of disagreements and culture clashes
Public Corporation
Business wholly owned and operated by the state/government
Public Corporation Advantages
Protects vital industries, prevents private monopolies, provides unprofitable essential services
Public Corporation Disadvantages
No profit motive causes inefficiency, subsidies reduce cost control, political interference
Why Business Objectives Matter
Gives direction, motivates workers, unites decisions, measures performance
Objective: Business Survival
Crucial for new start-ups, during recessions, or against strong new competitors
Objective: Profit
Total revenue minus total costs; rewards owners and funds reinvestment
Objective: Returns to Shareholders
Achieved via higher dividends and rising share price
Objective: Growth
Increases manager pay/status, job security, economies of scale, and market share
Objective: Market Share
Percentage of total market sales held by one business; gives bargaining power
Market Share Formula
(Company Sales / Total Market Sales) x 100
Objective: Service to Community (Social Enterprise)
Triple bottom line: social, environmental, and financial goals
Why Objectives Change Over Time
Start-ups move from survival to profit/growth; recessions force firms back to survival
Stakeholders
Any person or group with a direct interest in a business's activities
Stakeholder: Owners / Shareholders
Internal; want high profits, dividends, and share price growth
Stakeholder: Workers
Internal; want fair pay, job security, and safe working conditions
Stakeholder: Managers
Internal; want high salaries, bonuses, status, and business growth
Stakeholder: Customers
External; want safe, reliable, good-quality products at fair prices
Stakeholder: Suppliers
External; want regular orders and prompt payment
Stakeholder: Government
External; wants tax revenue, job creation, and compliance with laws
Stakeholder: Banks / Lenders
External; want business liquidity so loans and interest are repaid on time