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Comprehensive vocabulary flashcards covering key business terms from TOEIC modules on Marketing, Advertising, Projects, Sales, and Orders.
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Appeal (to)
Verb meaning to attract or please someone (noun: appeal, meaning attraction or interest; adjective: appealing, meaning attractive).
Dated
Adjective describing something that is old-fashioned, obsolete, or out-of-date.
Design
Noun meaning a layout, model, or conception; or verb meaning to conceive or create. Not to be confused with 'drawing' (a sketch/drawing).
Display
Verb meaning to exhibit or show; or noun denoting a showcase, shop window, or demonstration.
Feature
Verb meaning to present, include, or highlight; or noun denoting a distinct characteristic or functionality.
Input
Noun referring to a contribution or participation; or verb meaning to enter data into an electronic system.
Overwhelm
Verb meaning to overpower or submerge; can convey a positive emotion (e.g., moved by support) or a negative state (e.g., swamped by work).
Patron
Noun denoting a customer, client, or benefactor. A false cognate in French (does not mean employer/boss).
Rebrand
Verb meaning to change the corporate image, market presentation, or branding of a business or product.
Receptive
Adjective describing a willingness to consider or receive new ideas, proposals, or feedback.
Survey
Noun denoting a poll, study, or inspection; or verb meaning to poll, inspect, or evaluate (a surveyor is a property surveyor).
Advertisement (Ad / Advert)
Noun designating a public announcement promoting a product or service; commonly abbreviated informally as 'ad' or 'advert'.
Billboard
Noun designating a large outdoor signboard used for displaying large-scale advertising posters.
Commercial
Noun referring specifically to a paid advertisement broadcast on television or radio.
Demographic
Noun designating a targeted sector or population segment defined by shared characteristics.
Endorsement
Noun meaning public support, approval, or recommendation of a product by a celebrity or credible entity.
Go viral
Idiomatic expression meaning to spread rapidly across online media platforms and gain widespread attention.
Household
Noun denoting a home or domestic unit; or adjective meaning familiar, ordinary, or well-known.
Pay off
Phrasal verb meaning to yield successful results or produce a positive, profitable return on effort or investment.
Return on investment (ROI)
Noun phrase denoting the measure of profitability or financial gain generated from an investment relative to its cost.
Testimonial
Noun referring to a formal written or spoken endorsement from a customer praising a product or service.
Acquisition
Noun denoting the purchase or takeover of a business or company by another organization (verb: acquire).
Benchmark
Noun meaning a standard reference point; or verb meaning to evaluate or measure performance against industry standards.
Constraint
Noun denoting a limitation, restriction, or controlling rule placed on an operation or project.
Meet a deadline
Expression meaning to complete required tasks within the set time limit or due date.
Feasibility
Noun denoting the degree to which an action or plan is practical, viable, and capable of being successfully achieved.
Outreach
Noun denoting the extent of community involvement or reach to a target population (verb: to reach out to).
In the pipeline
Expression meaning currently in development, planned, or awaiting rollout in the near future.
Kickoff
Noun denoting the formal starting point, launch event, or commencement of a project (verb: kick off).
Outsource
Verb meaning to subcontract tasks, manufacturing, or operations to an external third-party supplier (noun: outsourcing).
Thrive
Verb meaning to prosper, flourish, or grow vigorously (phrase: thrive on, meaning to be energized by).
Key account
Noun referring to a major, high-priority client or business account essential to a firm's profitability.
Pitch
Noun denoting a targeted sales presentation designed to persuade a buyer; or expression 'pitch an idea'.
Prospect
Noun denoting a potential customer or future business opportunity (adjective: prospective, meaning prospective or future).
Purchase
Formal verb and noun meaning to buy or an acquisition; predominantly favored over 'buy' in formal business and enterprise settings.
Quotation (Quote)
Noun denoting an official written statement specifying the estimated cost for defined products or professional services.
Referral
Noun denoting the act of directing a prospective client to a professional or service (verb: refer).
Trade show
Noun referring to an industry exhibition where enterprises present and demonstrate their goods and services.
Win-win
Adjective describing a negotiated situation, deal, or transaction in which all participating parties obtain a mutual benefit.
After-sales service
Noun designating technical support and client assistance provided after goods have been bought (synonym: customer service).
Back order
Noun denoting an order for merchandise that is temporarily out of stock; 'to be on back order' denotes awaiting restocking.
Batch
Noun referring to a specified quantity or group of products processed, produced, or shipped at one time.
Complimentary
Adjective meaning provided free of charge as a courtesy. Not to be confused with 'complementary' (meaning mutually enhancing).
Defective
Adjective describing an item that has an imperfection, flaw, or fault in operation (noun: defect, a manufacturing flaw).
Discard
Verb meaning to dispose of, throw away, or get rid of an unwanted item.
Itemize
Verb meaning to set down or list individual items and entries in detail.
Recall
Noun and verb designating a manufacturer's formal request to return a defective or unsafe item. Distinct from 'call back' (returning a telephone call).
Tracking
Noun referring to the real-time monitoring of a shipment's movement and delivery progress (verb: to track).