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What was their purpose?
To break down the barrier of judgement
Who was it developed by?
Sport England
Who was it funded by?
National lottery
What were female actors speaking up about at the the time of release?
The gender pay gap
Who was the first female running for president?
Hilary Clinton
What was there backlash against?
Airbrushing women
What was the impact of the campaign?
2.8 million women aged 14-40 were more active
What does the hashtag promote?
Social interaction
Note 
Flashcard (112)