User Experience

quiz 2

What are personas?

memorable character made early from user research

• help empathise with end users

Where to start with personas?

• synthesize your research. find trends and patters

• form ideas of realistic types of people from those trends

• consider end user motivations, goals, and when/where theyll be using the product

• make sure your personas are realistic so designers have empathy for them

• consider their emotions, personalities, and background

Why do we use personas?

• we can empathise with humans, not statistics

• communicate user needs to stakeholders

• easier to remember user information

Brainstorming and Ideation Phase

leads to effective and innovative solutions that can only be done well in teams

• best way to come up with innovative ideas

• more effective and fun

• accept all ideas at first

• many ways to brainstorm

• creating visuals for a clear vision

Brainstorming and Ideation phase requires….

• A well-defined problem

• Realistic, empathetic end user profile

Facilitating Brainstorming

• someone should lead

• keep track of time

• no wrong ideas

• build on other ideas

• document and mind map as u go