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methodology
understanding the entire research process - context, philosophical assumptions, ethicality, political impact of new knowledge
methods
the collection of specific techniques used in a study to select cases, measure/observe social life, gather data, and report
halo effect
using positive feelings about someone/something to replace conscious decision making
false consensus
a tendency to project one’s way of thinking onto other people - assuming everyone thinks the same ways he/she does
4 alternatives to social science research
personal experiences/common sense, experts/authorities, popular & media messages, ideological beliefs/values
overgeneralization
occurs when we have some believable evidence and then assume that it applies to many other situations as well
selective observation
process of examination in a way that reinforces preexisting thinking rather than in a neutral and balanced manner
premature closure
act of making a judgement or reaching a decision and ending an investigation before gathering the amount or depth of evidence required by scientific standards
social theory
a system of interconnected ideas that condenses and organizes the knowledge about the social world and explains how it works
empirical evidence
description of what can be observed directly through human senses
scientific literacy
the capacity to understand and apply scientific knowledge, concepts, principles, and theories to solve problems and make decisions
5 norms of the scientific community
universalism, organized skepticism, disinterestedness, communalism, honesty
scientific method
an empirical process used to investigate observations, test ideas, and acquire reliable knowledge through logical reasoning and evidence
quantitative research
measures variables, tests hypothesis, looks at numbers
qualitative research
explores experiences, meanings, and human behavior
steps of qualitative research
acknowledge self and context, adopt a perspective, design a study to collect, analyze, and interpret data, inform others
steps of quantitative research
select a topic, focus the question, design the study, collect, analyze, and interpret data, inform others
what are the three purposes of theory
describe, explain, explore
what did the instructors sequence rule demonstrate
confirmation bias
basic research
builds knowledge/theory
applied research
addresses a specific concern
evaluation research
applied research in which one tries to determine how well a program/policy is working or reaching its goals and objectives
action research
applied research in which the primary goal is to facilitate social change or bring about a value-oriented political-social goal
social impact research
applied research that documents likely consequences for various areas of social life if a major social change is introduced into a community
case-study research
examines features of cases (individuals, groups, organizations, movements, events, or geographic units)
across-case research
a research method that compares themes, similarities, and differences among two or more distinct cases (individuals, groups, organizations, movements, events, or geographic units)
cross-sectional research
gathers data at one time point and creates a snapshot of social life
longitudinal research
gathers data at multiple time points
time-series research
longitudinal research in which information can be about different cases or people in each of several time periods
panel study
longitudinal research in which information is about the identical cases or people in each of several time periods
cohort study
longitudinal research that traces information about a category of cases or people who shared a common experience at one time period across subsequent time periods
historical comparative research
qualitative research in which the researcher examines data on events and conditions in the historical past and/or in different societies
field research
qualitative research in which the researcher directly observes and records notes on people in a natural setting for an extended period of time
participant observation field research
qualitative research method where a researcher immerses themself in a specific social setting to observe behaviors, interactions, and daily practices from an insider perspective
nonreactive research
studies social behavior without altering participants - people are not aware they are being studied
content analysis
research in which the content of a communication medium is systemically recorded and analyzed
existing statistics research
research in which one reexamines and statistically analyzes quantitative data that have been gathered by government agencies
theory
a sequential argument consisting of a series of logically related statements put forward to illuminate some element of social life
empiricism
the idea that the world can be subjected to observation or the use of senses to gather data about social phenomena
scientific method
the systematic process of asking and answering questions in a rigorous and unbiased way
macro level social life
states, governments, populations
meso level social life
groups, organizations, local contexts
micro level social life
individuals, interaction, dyads
scientific paradigm
a broad set of unacknowledged assumptions about how social reality works and should be understood
structural functionalists
look for how society maintains stability through working parts and collaboration
conflict theorists
believe society is characterized by competition between groups with unequal power
symbolic interactionism
face-to-face interaction and meanings people give to symbols - deals with perception, body language, expectations
rational choice theorists
people viewed as making decisions by considering costs and benefits and attempting to maximize interests
induction
the process by which scientists draw a general understanding of some social phenomenon through specific empirical observations - theorists begin collecting data with a broad concept in mind and over time see patterns in their data and try to explain it
deductive approach
begins with an existing theory to form and test a hypothesis which proves/denies the theory
moderation
the strength of the association between two variables is made weaker or stronger by a third variable
mediation
the expected relation between two concepts is channeled through a third concept that links them to each other
spuriousness
when an apparent relation between two concepts is actually the result of some third concept (confound) influencing both of them
hypotheses
a testable statement of a relationship between two concepts
hypothesis of difference
a testable statement about group differences in some concept
hypothesis of association
a statement that two variables will increase or decrease together without an explicit specification of cause and effect
causal hypothesis
a statement that the relationship between two concepts is cause and effect
independent variable
in a causal hypothesis, the concept purported to be the cause; the variable on which values of the dependent variable may depend
dependent variable
in a causal hypothesis, the variable that is acted upon; the outcome we are seeking to understand
why does correlation not equal causation
correlation means two variables move together, causation means one variable directly makes the other variable happen
the belmont report
foundational statement that outlines respect, beneficence, and justice for test subjects
nazi medical experiments
doctors deliberately inflicting pain, suffering, disease, death on participants
nuremberg code
established the principle that experiments shall never be designed to harm participants, that consent must be granted, and that they have the right to withdraw without penalty
tuskegee syphilis experiment
withheld treatment from black men with syphilis and didn’t inform participants that they had the disease
milgram obedience experiment
participants told they were administering increasingly painful electric shocks to other people who ended up being actors
Wichita jury study
researchers secretly recorded jury deliberations
stanford prison experiment
assigned students to act as prisoners or guards which quickly got out of hand and resulted in mental and physical harm for participants
tearoom trade
tested homosexuality of men without their consent and risked exposure in a time where homophobia was rampid
anonymity
researcher cannot identify you
confidentiality
researcher can identify you but promises to protect your info
national research act of 1974
mandated IRBS and furthered protection for research subjects
minimal risk
The probability and magnitude of anticipated harm or discomfort are not greater than those ordinarily encountered in daily life or during routine physical or psychological examinations or tests
greater than minimal risk
the probability or magnitude of potential physical, psychological, social, or legal harm exceeds what a person typically encounters in everyday life or routine medical/psychological checks
populations that require additional protections
pregnant women, children, prisoners, students, mentally impaired
when does research require IRB approval
when it involves human subjects, is a systematic investigation, or is regulated or funded research
units of analysis
the level of social life about which we want to generalize
conceptualization
the process of precisely defining ideas and turning them into variables
operationalization
the process of linking the conceptualized variables to a set of procedures for measuring them
concepts
highly abstract ideas that summarize social phenomena and are linked together within hypotheses
variables
representations that capture the presence or absence of a concept
dimensions
components that represent different manifestations, angles, or units of the concept
nominal variable
states or statuses that are parallel and cannot be ranked or order (e.g. race)
ordinal variable
have categories that can be ordered in some way without knowing how much better one category is than another
interval variables
have a continuum of values with meaningful distances between them - no true zero (e.g. temperature, SAT score)
ratio variable
are interval variables that do have a true zero (e.g. school size)
ecological fallacy
when conclusions are made about the micro level on the basis of some macro level analysis
indicators
values assigned to a variable
reductionism
when conclusions are made about the macro-level unit on the basis of analyses of micro level data
open-ended questions
answers why questions, used when respondents may have opinions researchers havent anticipated
close-ended questions
factual information, measuring frequency
question stem
question being asked
response category
the answers respondents can choose from
mutually exclusive
response categories that don’t overlap
exhaustive
response categories that cover all possible answers
double-barreled question
a single question or statement that asks about two or more separate issues or constructs at the same time, but forces the respondent to give only a single answer
leading questions
question that is phrased in a way that prompts the respondent to select a specific answer
likert scale
respondent selects their level of agreement with a statement
composite measures
uses multiple questions/items that averages a set of items to measure a concept
reverse-coded question
a survey statement phrased in the opposite direction of the main concept being measured, requiring you to flip its numerical score during data analysis so that all items point in the same direction
pretesting
a trial run of survey using similar target population