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A complete vocabulary review covering rhetorical concepts, diction, sentence syntax, figurative language, claims, types of evidence, and logical fallacies.
The rhetorical situation
Speaker, purpose, audience, context, exigence (& what each of these mean).
Concession
An acknowledgement that an opposing argument may be true or reasonable, usually accompanied by a refutation.
Refutation
Denial of the validity of an opposing argument in part or in whole, usually accompanied by a concession in order to sound more reasonable.
Qualify (a claim)
To make a claim about qualities, or what something is, or is caused by, about what something affects, or about the nature or properties of a thing to gain an understanding of underlying reasons, opinions, and motivations; to provide insights into a problem or help to develop ideas or hypotheses or to provide the conditions under which a claim is true.
Aristotelian Triangle
A diagram that illustrates the relationships between speaker, subject, and audience in a rhetorical situation.
Ethos
Greek for âcharacterâ, established of speakers in what they say and who they are; appeals to audienceâs trust in the character, authority, or expertise of speaker.
Logos
Greek for âembodied thoughtâ, appeals to reason and logic by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony as backing for claims; usually primary mode to elicit audience agreement.
Pathos
Greek for âsufferingâ or âexperienceâ, appeals to specific emotions like fear, patriotism, prejudices, anger, or hope; usually primary mode to elicit audience action.
Archaic language
Using language that is antiquated (old-fashioned).
Alliteration
Use of words with same consonant sound close together (or repetition of the same sound beginning several words or syllables in sequence).
Colloquialism
Using language that reflects the way people actually speak (slang).
Connotation
The implied or contextualized meaning that underlies the main meaning of a word.
Denotation
The literal, dictionary definition of a word.
Jargon
Using language that is specific to an occupation or field.
Repetition
Just as it sounds, in order to emphasize or reiterate.
Vernacular
Using language that is specific to a people, place, culture.
Cumulative sentence
Sentence where main clause is at the beginning and then more is added on.
Hortative sentence
Sentence that exhorts, urges, entreats, implores, or calls to action.
Imperative sentence
Sentence that commands or demands.
Periodic sentence
Sentence where main clause is withheld until the end.
Anaphora
Repetition of words/phrases at beginning of successive phrases, clauses, lines.
Antimetabole/chiasmus
Repetition of words in reverse order.
Antithesis
Opposition or contrast of ideas/words in a parallel construction.
Asyndeton
Omission of conjunctions between coordinate phrases, clauses, words (speeds up).
Inversion
Inverted word order in a sentence (variation on subject-verb order).
Juxtaposition
Placements of two things closely together to emphasize differences.
Parallelism
Similarity of structure in a pair or series of related words, phrases, clauses.
Syndeton
Addition of multiple conjunctions between coordinate phrases, clauses, words (slows down).
Allusion
Reference to another source (e.g. Bible, mythology, poem, work of art).
Assonance
Repeating vowel sounds.
Consonance
Repetition of identical or similar consonants in neighboring words.
Epithet
A characterizing word or phrase accompanying or occurring in place of the name; a disparaging or abusive word or phrase.
Euphemism
The substitution of an agreeable or inoffensive expression for one that may offend.
Extended metaphor
A comparison between two unlike things that continues throughout a series of sentences.
Hyperbole
Deliberate exaggeration.
Imagery
Descriptive language appealing to all five senses (words used to paint a picture).
Metaphor
Comparison that replaces one object for another (stronger than simile).
Metonymy
The substitution of the name for an attribute of the thing meant.
Motif
Repeating symbol throughout a text.
Oxymoron
Using two contradictory words next to each other.
Paradox
A statement that seems contradictory or opposed to common sense and yet is perhaps true.
Personification
Describing an inanimate object as if it were a person.
Rhetorical question
Posing a question for effect rather than to get an answer.
Simile
Comparison that uses âlikeâ or âasâ.
Symbol
Object used to represent an idea/theme.
Synecdoche
Using one part to represent a whole.
Tone
Authorâs attitude toward a subject and/or character.
Zeugma
Using two different meanings of the same word within a sentence/line.
Claims of fact
Asserts that something is true or not; is arguable on basis of fact.
Claims of value
Asserts something is good or bad, right or wrong, or is a cause or effect; draws conclusions from claims of facts.
Claims of policy
Suggests a course of action as a result of the claims of fact and value.
First-hand evidence
Based on something the writer knows from personal experience, observations, or general knowledge of events.
Second-hand evidence
Accessed through research, reading, investigation, interviews, polls; includes factual and historical information, expert opinion, and quantitative data.
Open thesis
Does not list all the points the writer intends to include, is usually inductive in its claim, and suggests a more abstract or universal claim of value.
Closed thesis
Makes a more specific, limited claim of value, includes a list of the main points to follow.
Counter-argument
Usually starts with summary of primary counterargument, is preceded by âbutâ or âalthoughâ, and is usually followed by the writerâs primary claim.
Fallacies of Relevance
Using evidence that is actually irrelevant to the claim.
Ad hominem
(âagainst the manâ) Attacking character of speaker instead of addressing topic.
Appeal to false authority
Using someone as âexpertâ who is not actually an expert.
Faulty analogy
Drawing a comparison between two things that is logically irrelevant.
Red herrings
Introducing new and unrelated topic before addressing argument topic.
Fallacies of Accuracy
Using evidence that is intentionally or unintentionally inaccurate.
Post hoc ergo propter hoc (faulty causality)
(âafter this, therefore because of thisâ) Assuming that because one event or action follows another, the first causes the second.
Slippery slope
Scare tactic that claims one action will lead to another, more extreme action.
Either/or (false dilemma)
Presenting two extreme options as the only possibilities.
Straw man
Oversimplifying an example to ridicule or refute opponent.
Fallacies of Insufficiency
Using evidence that is insufficient to prove the claim.
Bandwagon appeal
Evidence boils down to âeverybodyâs doing it, so it must be goodâ.
Circular reasoning
Presenting the claim as if it is the evidence.
Hasty generalization
Using a single anecdote or example to make major/larger point.
Stack the deck
Argument that shows only one side of the story and refuses to even admit the existence of counterargument.