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Sensation
The experience of stimulation of the body's senses (you experiencing sensations)
Perception
The process by which the brain organizes and interprets sensory information or sensations
Figure
objects perceived to stand apart from background
Ground
background against which a figure appears
Gestalt Psychology
the whole is more than the sum of its parts
Top-down Processing
information processing guided by higher-level mental processes, as when we construct perceptions drawing on our experience and expectations
Bottom-up Processing
Analysis of the stimulus begins with the sense receptors and works up to the level of the brain and mind.
Psychophysics
the study of relationships between the physical characteristics of stimuli, such as their intensity, and our psychological experience of them
Example:light-brightness, sound-volume, pressure-weight, taste-sweetness
Absolute Threshold
the minimum stimulation needed to detect a particular stimulus 50 percent of the time (all senses)
Sensory threshold
the dividing lines where your body starts or stops noticing a physical stimulus
Sensory Thresholds (examples)
Vision: A single candle flame from 30 miles on a dark, clear night
Hearing: The tick of a watch from 20 feet in total quiet
Smell: 1 drop of perfume in a 3-room apartment
Touch: The wing of a bee on your cheek, dropped from 1 cm
Taste: 1 tsp. Sugar in 2 gal. water
Difference Threshold
minimum difference between two stimuli required for detection 50% of the time (just noticeable difference (JND)) Example: hearing test
Subliminal Threshold
When stimuli are below one's absolute threshold for conscious awareness.
Signal Detection Theory (SDT)
Predicts how and when we detect the presence of a faint stimulus (signal) amid background stimuli (other stimulation). (assumes that there is no single absolute threshold) (all senses)
Signal Detection Theory Depends Partly on Persons
experience (practice)
expectations
motivation
level of fatigue; stressors (emotional, environmental etc.)
Example: Baseball player/ batter, wide receiver, video gamers, military, police officer, how fast you can hear an ambulance w (leads to decision making)
SIgnal Detection Theory Matrix
hit, miss, correct rejection, false alarm
Example: Firefighter

Weber's Law
to perceive as different, two stimuli must differ by a constant minimum percentage
Light-8%
Weight-2%
Tone-3%
Example: card with quarter vs textbook with quarter
Sensory adaptation
diminished sensitivity as a consequence of constant stimulation (applies to all of our senses)
Examples: Jewelry, Keys/Phone in Pocket, Glasses
Transduction
In sensation, the transformation of stimulus energy into neural impulses (scientific process of going from sensation to perception) From Sensation to Perception
Vision
Turning stimulus (what you see) into neural impulse being sent to occipital lobe for processing.
Phototransduction
Conversion of light energy into neural impulses that the brain can understand.
What are the Spectrums of
ELECTROMAGNETIC ENERGY? (color and size)
the shorter waves of blue-violet light to the longer waves of red light.
Light characteristics
Wavelength (hue/color)
Intensity (brightness)
Saturation (purity)
Wavelength
is the distance from the peak of one wave to the peak of the next.
Hue (color
is the dimension of color determined by the wavelength of the light.
Intensity
Amount of energy in a wave determined by the amplitude. It is related to perceived brightness.
how is frequency meassured
by the number of wave peaks moving past a given point in a certain amount of time. Therefore: High Frequency = short wavelength (lots of wave past a given point)
Cornea
Transparent tissue where light enters the eye.
Pupil
Opening in eye which light passes through.
Iris
Muscle that expands and contracts to change the size of the opening (pupil) for light. Colored part of eye.
Lens
Transparent structure behind the pupil that changes shape to focus images on the retina.
ACCOMODATION TAKES PLACE HERE!
Retina
Contains sensory receptors that process visual information and sends it to the brain.
70% of all of our sensory receptors are located here!
Fovea
Visual "acuity" happens here. Sharpness/ Details...due to cluster of CONES.
Optic Nerve
Carries neural impulses from the eye to the brain.
Rods
Receptor cells used for night vision
Cones
Receptor cells used for color vision
Blind Spot
Point where the optic nerve leaves the eye because there are no receptor cells located there.
Accommodation
The process by which the eye's lens changes shape to help focus near or far objects on the retina.
Nearsightedness
A condition in which nearby objects are seen more clearly than distant objects.
Farsightedness
A condition in which faraway objects are seen more clearly than near objects.
Bipolar cells
receive messages from photoreceptors and transmit them to ganglion cells, which are for the optic nerve
Optic nerves
connect to the thalamus in the middle of the brain, and the thalamus connects to the visual cortex.
Retinal ganglion cells and thalamic neurons
break down visual stimuli into small components and have receptive fields with
center-surround organization.
parallel processing
Processing of several aspects of the stimulus simultaneously
Trichromatic theory
based on behavioral experiments, Young & Helmholtz suggested that the retina should contain three receptors that are sensitive to red, blue and green colors
MacNichol, Wald and Brown
measured directly the absorption spectra of visual pigments of single cones obtained from the retinas of humans.
Hering proposed that
we process four primary colors combined in pairs of red-green, blue-yellow, and black-white.
Outer Ear
Pinna. Collects sounds.
Middle Ear
Chamber between eardrum and cochlea containing three tiny bones (hammer, anvil, stirrup) that concentrate the vibrations of the eardrum on the cochlea's oval window.
Inner Ear
Innermost part of the ear, containing the cochlea, semicircular canals, and vestibular sacs.
anvil
(also called the incus) a tiny bone that passes vibrations from the hammer to the stirrup.
cochlea
a spiral-shaped, fluid-filled inner ear structure; it is lined with cilia (tiny hairs) that move when vibrated and cause a nerve impulse to form.
eardrum
(also called the tympanic membrane) a thin membrane that vibrates when sound waves reach it.
Eustachian tube
a tube that connects the middle ear to the back of the nose; it equalizes the pressure between the middle ear and the air outside. When you "pop" your ears as you change altitude (going up a mountain or in an airplane), you are equalizing the air pressure in your middle ear.
hammer
(also called the malleus) a tiny bone that passes vibrations from the eardrum to the anvil.
nerves
these carry electro-chemical signals from the inner ear (the cochlea) to the brain.
outer ear canal
the tube through which sound travels to the eardrum.
pinna
(also called the auricle) the visible part of the outer ear. It collects sound and directs it into the outer ear canal
semicircular canals
three loops of fluid-filled tubes that are attached to the cochlea in the inner ear. They help us maintain our sense of balance.
stirrup
(also called the stapes) a tiny, U-shaped bone that passes vibrations from the stirrup to the cochlea. This is the smallest bone in the human body (it is 0.25 to 0.33 cm long).
Acoustic transduction
Conversion of sound waves into neural impulses in the hair cells of the inner ear.
place theory
the theory that links the pitch we hear with the place where the cochlea's membrane is stimulated
Frequency Theory
the theory that the rate of nerve impulses traveling up the auditory nerve matches the frequency of a tone, thus enabling us to sense its pitch
Volley theory
states that groups of neurons of the auditory system respond to a sound by firing action potentials slightly out of phase with one another so that when combined (frequency/pitch)
Frequency (pitch)
The dimension of frequency determined by the wavelength of sound.
Intensity (Loudness)
Amount of energy in a wave, determined by the amplitude, relates to the perceived loudness.
Quality (Timbre)
Characteristics of sound from a zither and a guitar allows the ear to distinguish between the two.
Conduction Hearing Loss
Hearing loss caused by damage to the mechanical system that conducts sound waves to the cochlea
sensorineural Hearing Loss
Hearing loss caused by damage to the cochlea's receptor cells (CILIA) or to the auditory nerve, OR BOTH - also called nerve deafness
Smell is also called ________
olfaction
Anosmia
inability to smell
transduction smell
Smell comes in through the nose and hits the receptor cells. Messages are then sent to the olfactory nerve. That transfers messages to the olfactory bulb. From there it goes to the temporal lobe in the limbic system.
Pheromones
odor molecules => sense of attraction
Taste is also called ______
GUSTATION
Sensory interaction
the principle that one sense may influence another
Cross Adaptation
brushing your teeth and then drinking orange juice!
WARM + COLD =
PRESSURE + COLD =
PRESSURE + PAIN =
PRESSURE + PRESSURE =
HOT
WET
ITCH
TICKLE
pain
The body's way of telling you something is wrong
Pain control
distracting thoughts is an effective way to increase pain tolerance = placebo effect
Gate Control Theory
Spinal cord contains a neurological "gate" that blocks or allows pain signals. Melzack & WALL
Opened By: Pain signals traveling up small nerve fibers
Closed By: Activity in the larger fibers or by information coming from the brain
Phantom Limbs
the brain can misinterpret the spontaneous central nervous system activity that occurs in the absence of normal sensory input (you can try to reach with a body part that isn't there)
cocktail party effect
=selective attention
filtering in meaningful stimuli, filtering out meaningless info
prosopagnosia
face blindness
sense of touch is a mix of
four distinct skin senses—pressure, warmth, cold, and pain.
DEPTH PERCEPTION
the ability to see objects in 3-D although the images that strike the retina are 2-D; allows us to judge distance
Visual cliff
a laboratory device
for testing depth perception in infants
and young animals
monocular cues
depth cues available to each eye separately
Relative Height
we perceive objects higher in our field of vision as farther away
Relative Size
if we assume two objects are similar in size, most people perceive the one that casts the smaller image as farther away
Interposition
if one object partially blocks our view of another, we perceive it as closer
Relative Motion
as we move,
objects that are actually stable may
appear to move
Linear perspective
parallel lines appear to meet in the distance
Texture gradient
graduated change in texture (grain) of the visual field; objects with finer, less detailed textures are perceived as more distant
Perceptual Constancy
perceiving objects as unchanging even as illumination and retinal images change (a top-down process)
SHAPE CONSTANCY
we perceive the form
of familiar objects as constant, even
at different angles
SIZE CONSTANCY
we perceive objects as having a constant size, even while our distance from them varies
Figure-Ground
The logo clearly separates the main symbol and typography (figure) from the background.
• Strong contrast helps viewers immediately identify the championship identity without visual confusion.
Closure
Portions of shapes, lettering, or icons may be implied rather than fully outlined.
• Viewers mentally "fill in the gaps," allowing the logo to feel modern and dynamic rather than cluttered.
Continuity (Good Continuation)
Lines, curves, or directional elements guide the eye smoothly across the logo.