1/54
Comprehensive vocabulary flashcards covering key business, marketing, human resources, and management terminology from Chapters 1 through 5.
Retail outlets
Shops through which products are sold direct to consumers.
Coffee chain
A group of coffee shops owned and managed by the same company.
Consumer goods
Products sold directly to consumers.
Outstanding
Superior or above average.
Language barriers
Communication problems caused by not speaking the same language.
Satisfaction levels
How pleased customers are with a service.
Convenience
Being quick and easy to do.
Usability
How easy it is to use something.
Youngsters
Young people.
Third-party retailers
Companies that sell a company's products direct to their customers.
Customer interaction
The process of a customer being affected by something, such as a brand.
Brand
A name or trademark which distinguishes a product from others.
Product placement
Paying for branded products to be shown in a film or video.
Viral marketing
Encouraging web users to pass on a marketing message to others, so that the message spreads like a virus to many users.
Searching advertising
Paying for the chance to have an advertisement display when a user searches a given keyword.
Banner ads
Small advertisements on web pages, often found at the top of a page and linking to the advertiser's site.
Upload
Send files from one computer onto the internet.
Recruitment group
A set of companies whose job is to help employers find new employees.
Recruitment strategy
A plan for recruiting new employees.
Mail-order business
A type of business in which the buyer chooses goods at home, orders by phone or on the internet, and receives the goods from the company by post or delivery service.
Craftsmanship
Great skill in a trade or craft.
Trade associations
Organised groups of companies which are set up to promote their common interests and develop business opportunities.
Counterparts
People who have similar responsibilities and perform the same function as each other.
Sustaining
Maintaining for a period of time.
Niche audiences
Target groups with a specific and limited interest.
Intrusive
Unwanted and annoying.
Longterm incentive
A scheme designed to encourage high performance and productivity over a long period.
Drive the business forward
Push a business towards growth and expansion.
Repeat business
Further business from satisfied customers.
Buzz
A feeling of excitement and energy.
Missed opportunity
A chance to do something that was not taken.
Variable performance bonus
A reward provided as a result of the high performance of a department, division or individual.
Performance related pay
A remuneration system where pay increases are linked with good performance or reaching performance targets.
Stock options
The right to buy or sell company stock at a stated price within a time limit.
Income tax statement
A document which shows an employee's earnings and tax deductions.
Accounting and tax treatment
The methods used to account for and tax income, expenditure, shares, assets, etc.
Mindset
Way of thinking.
Profitsharing
When an employer shares its profit with employees as part of an incentive plan.
Stock bonus
Free company shares, usually given to employees as a reward for past performance, which does not depend on company profit.
Employment turnover rate
The rate at which employees enter and leave a company.
Upwardly mobile
Employees who move up the career ladder quickly.
Laterally mobile
Employees who make sideways career moves to gain broader experience or move from company to company to take advantage of better salary offers.
Employment bonanza
A situation characterized by a wide choice of jobs and high demand for workers.
Track record
A history of performance and achievements.
Credibility
The quality of being trustworthy and believable.
Integrity
The quality of being honest and ethical.
High-calibre personnel
Employees who possess great competence or ability.
Multifunctional teams
Teams composed of two or more members from different departments.
Pivotal role
Being in a central or influential position.
Hands-on
Practical and actively involved.
Autonomous
Able to work and make decisions independently.
Customer retention
Keeping customers and not losing them.
Agenda
A written list of things to be discussed in a meeting.
Blanket hiring ban
A policy that halts all new recruitment across an organization.
Salary bubble
An artificial and rapid escalation in compensation levels driven by extreme competition for skilled personnel.