Persuasive language features (niche)

Anaphora

the repetition of a word or phrase at the beginning of successive clauses

Aphorism

a short statement of belief or opinion that is expressed as a truth

Tricolon

a series of three words, phrases or sentences that are parallel in structure, length, and/or rhythm, adding weight to a point

Ethos

refers to credibility and character, an appeal to the speaker or writer’s authority, ethics, and trustworthiness

Pathos

refers to emotion and values, an appeal to the audience’s feelings, sympathies, imagination, and values

Logos

refers to logic and reason, an appeal to intellect through structures, rational arguments