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53 Terms

1
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how to describe someone smiling in a photograph (AA)

The subject's raised cheeks, crinkled eyes and broad smile convey warmth and genuine happiness, encouraging readers to associate them with positive emotions.

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talking about using image or title with the techniques in the body

  • working in tandem with

  • alongside the image

  • compounding this argument is an image presenting


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sequencing of argument: opening functions to…

  • orient

  • establish

  • introduce

  • draws attention

  • opens

  • optimistically reflects on the proud history of..


4
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sequencing of argument: body functions to…

  • develops

  • reinforces

  • informs


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sequencing of argument: closing functions to…

  • conclude

  • resolve

  • rationalise


6
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caveat meaning and how to use it in argument analysis

the writer introduces the caveat that the proposal may increase costs, presenting themselves as measured and reasonable while maintaining support for the initiative.

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the writer sounds angry about an injustice
indignant — suggests moral outrage at something perceived as unfair
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the writer strongly criticises someone's actions
condemnatory — expresses firm disapproval or judgement
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the writer expresses disappointment in someone's behaviour
disapproving — signals criticism without necessarily being furious
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the writer mocks an opposing argument
derisive — ridicules a position to make it seem foolish
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the writer uses humour to expose something ridiculous

sardonic — uses ridicule, irony or exaggeration to criticise

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the writer sounds doubtful about whether a claim is true
sceptical — questions the credibility of a claim
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the writer warns readers about possible harm
cautionary — encourages readers to consider risks
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the writer creates a sense that action is needed immediately
urgent — pressures readers to respond without delay
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the writer sounds worried about a developing issue
apprehensive — conveys anxiety about possible future outcomes
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the writer predicts disastrous consequences
alarmist — heightens fear, often through exaggerated warnings
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the writer tries to calm an anxious audience
reassuring — reduces fears and builds confidence
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the writer expresses strong confidence in a proposal
assertive — presents a position firmly and directly
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the writer sounds hopeful about future improvements
optimistic — encourages confidence in positive outcomes
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the writer appeals to readers' compassion
sympathetic — expresses understanding of another person's difficulties, appeals to readers' compassion
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the writer expresses admiration for someone's efforts
laudatory — offers strong praise or approval
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the writer speaks as though readers are inferior
condescending — implies superiority over the audience
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the writer invites cooperation and shared responsibility
conciliatory — seeks agreement and reduces hostility
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the writer presents the issue calmly and logically
measured — appears restrained, balanced and considered
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the writer makes a heartfelt appeal for help
imploring — conveys earnest pleading or desperation
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the writer expresses deep sadness about a situation
lamenting — mourns or expresses sorrow over a loss or problem
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the writer adopts a friendly, pleasant and approachable tone

amiable — conveys warmth and friendliness, helping the writer establish rapport with readers and make their argument more inviting

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purpose of first few paras usually

  • negating offence

  • building rapport -creating a connection of trust and empathy with another person.

  • trying to lessen social barrier


29
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when the audience asks a question then answers it themselvs

hypophora

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to encourage loyalty and attachment to a community
cultivate a sense of loyalty and belonging
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to encourage people to protect what matters to them
appeal to their desire to safeguard what they hold dear
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to promote shared responsibility for protecting something
promulgate the belief that safeguarding it is a communal responsibility
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to make readers feel responsible for protecting something
imbue readers with a sense of responsibility
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to encourage people to stand together against a threat
foster solidarity and present a united front
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a shift from confidence to a threatening sense of the future
transition from a self-assured to an ominous and foreboding tone
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harmful consequences that are subtle or not immediately obvious
insidious damage or repercussions
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to make unconcerned readers worried about a threat
transform audience indifference into apprehension
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to make a situation seem severely disruptive
construct a sense of significant upheaval
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to suggest cherished values are being replaced by shallow ones
insinuate the erosion of traditional values in favour of superficiality
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challenging society's established ideas of right and wrong
transgressing socially reinforced moral boundaries
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breaking the unwritten rules that govern acceptable behaviour
violating deeply entrenched social conventions
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challenging the values that society treats as unquestionable
subverting the moral orthodoxies underpinning society
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resisting the restrictions imposed by traditional expectations
defying the rigid parameters of social conformity
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presenting an argument as a moral responsibility rather than a preference
frames the issue as a moral imperative demanding collective action
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strongly rejecting an opposing position as morally unacceptable
unequivocally condemns the ethical implications of the opposing stance
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suggesting that an argument is fundamentally flawed
casts doubt upon the legitimacy of the opposing contention
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arguing that a problem reflects a deeper failure in society
attributes the issue to broader systemic shortcomings
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revealing the hypocrisy hidden beneath apparently respectable values
exposes the hypocrisy underpinning socially sanctioned behaviour
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showing how a seemingly minor issue reflects a deeper conflict
illuminates the underlying tensions between competing social values
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emphasising the lasting consequences of an action

underscores the enduring ramifications

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revealing the difference between outward appearances and reality
lays bare the disparity between public perception and underlying reality
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weetbix and banana maybe some yoghurt

  • affirms


53
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unbosoms

  • articulate their innermost anxieties

  • lay bare their emotional vulnerabilities