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ceteris paribus
all other things being equal
positive
explains what happens
normative
explains what should be done
optimization assumption
each agent chooses in self-interest
equilibrium assumption
each market adjusts until quantity demanded equals quantity supplied
reservation price
a person’s maximum willingness to pay for something
pareto outcome
no wasted welfare—increasing one lowers another
pareto inefficient outcome
leaves mutual gains to trade
consumption choice sets
collection of all consumption choices available to consumers
consumption bundle
(x1,...,xN), where xi represents number of commodity i
budget constraint
set of bundles only just affordable
budget set
set of all affordable bundles
numeraire
unit of account (benchmark)
behavioral postulate
a decision maker always chooses their preferred alternative from the set of alternatives
completeness axiom
for any two bundles x and y, it is always possible to say x>=y or x<=y
reflexivity axiom
any bundle is at least as preferred as itself x>=x
transitivity axiom
x>=y and y>=z implies x>=z
rational preference relation
possesses completeness and transitivity
well-behaved (preference)
a preference is well-behaved if it is monotonous, convex, and continuous
monotonicity
more of one commodity is always preferred
convexity
mixtures of bundles are at least weakly preferred to the bundles themselves
continuity
for any given bundle y, the set {x: x>=y} is closed
SP(x)
set of bundles strongly preferred to x
WP(x)
set of bundles weakly preferred to x
marginal rate of substitution
slope of indifference curve at x’—rate at which customer is willing to trade commodity 2 for commodity 1
utility function u: X —> R
represents preference relation, x>=y <=> u(x)>=u(y)
marginal utility
rate of change of total utility as quantity of commodity consumed changes
invariance
if u is a utility function representing a preference relation and f is strictly increasing, V = f(u) also represents that preference relation
consumer’s optimal choice
consumer’s most preferred bundle
Engel curve
graph of demand for one of the goods as a function of income
homotheticity
(x1,x2) < (y1,y2) <=> (kx1,kx2) < (ky1,ky2)
p1-price offer curve
curve containing all utility-maximizing bundles as p1 changes
ordinary demand curve
plot of x1-coordinate of p1-price offer curve as p1 changes
ordinary good
good where quantity demanded increases as price decreases
Giffen good
for some values of its price, quantity demanded increases as price increases
gross substitute
price of one good increasing causes demand of other to go up
gross complement
price of one good decreasing causes demand of other to go up
income elasticity
how responsive demand is to change in income
price elasticity
how responsive demand is to change in price