MIS Exam 2- Keith Wright Villanova

The data lake is often associated with _______ storage. In such a scenario, an organization's data is first loaded into the _______ platform

Hadoop

What supports procurement?

3D Printing

which of the following is not one of the 3 main integration tools

SRM

3 main integreation tools

Supply Chain Management (SCM), Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP)

Which of the choices represents the bullwhip effect

distorted product-demand information ripples from one partner to the next throughout the supply chain

Which question represents a CRM reporting technology example?

What is the total revenue by customer?

what is customer relationship management (CRM)?

a means of managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability

According to inMarket reports, beacons can contribute ______ percent sales increase per store and ____ percent of shoppers were using their mobile devices inside

24, 84

what did the UK Defense Dept do so that they did not have to do manual entry into multiple data bases

integration

Which extended ERP component collects information used throughout an organization, organizes it, and applies analytical tools to assist managers with decisions?

business intelligence

Which focuses on the processes that control the distribution, maintenance, and replacement of materials to support the supply chain?

logistics

What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?

website personalization

Analytical CRM can help you determine which type of marketing and sales campaign to launch and which customers to target so that you can achieve uplift. Uplift means?

increasing sales

Beacons provide opportunities for in store personalized experiences. the largest retailers that were the earliest adopters include:

Rite Aid, Target, Starbucks (all of the above)

If a company put their various core functions on AWS or Amazon Web Services, but kept their Financials in house on their own servers, that would be:

Two Tier ERP Architecture - Cloud ERP plus On-premise ERP

Keith said that he sees much more ____ than _____ in corporations, with information entered into a given system, and being sent autoatically to other systems

forward integration, backward integration

Which of the following was one of the first CRM components built to address the issue that sales representatives were struggling with overwhelming amounts of customer account information that they were required to maintain and track in the sales process?

sales force automation system

_______ CRM supports traditional front-office customer transactions and _______ CRM supports back-office strategic analysis.

operational, analytical

What is enterprise resource planning (ERP)?

the integration of all departments and functions throughout an organization into a single IT system (or integrated set of IT systems) so employees can make decisions by viewing enterprisewide information about all business operations

in which of the 5 basic supply chain activities do you prepare to manage all resources required to meet demand

plan

in which of the 5 basic supply chain activities do you build relationships with suppliers to procure raw materials

source

What allows separate systems to communicate directly with each other, eliminating the need for manual entry into multiple systems?

integration

The Kaplan and Norton balanced score card helps companies to measure ERP success. In addition to financial metrics, it also includes:

Customer, learning and growth, internal business processes (all of the above)

what is the supply chain management (SCM)?

the management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and corporate profitability

Database management systems allow you to

create, read, update, delete data

Blockchain you cannot

update or delete data

3 things in infrastructure

hardware, software, networking

How much do beacons cost?

$5 - $25

What are beacons used for?

discounts and loyalty programs

hot site

fully equipped facilitiy, resume buisness immediately. exact backup

how many pounds of coal does it take to run a laptop each year

714 lbs

3 primary side effects of businesses' expanded use of technology

increased electronic waste, increased energy consumption, increased carbon emissions

green computing

using computing resources efficiently

Alexa Market Share

71%

Google Home Market Share

24%

Moore's Law

the observation that computing power roughly doubles every 18 months

Grid Computing

A collection of computers geographically dispersed, coordinated to solve a common problem

How many computer hours was Shrek 3

20 million

Virtualization

creates multiple "virtual" machines on a single computing device

Data Center

server farm, a facility used to house MIS including telecommunications and storage systems

Where are there the most sustainable data centers?

Quincy, Washington

Why Washington?

cheap land, electricity, use Columbia river to cool down the servers, hydroelectricity through turbines

Sustainable/Green MIS

production, management, use, and disposal of technology in a way that minimizes damage to the environment

Corporate Social Responsibility

companies acknowledged responsibility to society

What is the solution to the increased electronic waste and carbon emissions?

GRID computing

cold site

no computer equipment just a place for employees

Warm site

computer equipment, but requires installation and configuration

How many Americans use Google Home/Alexa?

35 million

How much did Amazon buy Whole Foods for?

13 billion

Amazon EC2

amazon elastic compute cloud (part of Amazon Web Services, a type of infrastructure)

Newspaper that went digital

New York Times

Multi-tenancy

a single instance of a system serves multiple customers

Single Tenanancy

each customer must purchase individual system, government having its own cloud

cloud fabric

the software that makes possible the benefits of cloud computing, such as multi tenancy

Early Cloud Based Applications

Box.com

Evernote.com

Google Apps / Google.com

MailChimp / MailChimp.com

QuickBooks

Outright / Outright.com

Skype

The early cloud based applications that Prof. Wright uses

Box.com and Outright

Infrastructure as a service

offers computer hardware and networking equipment on a pay-per-use basis

EX: Amazon EC2

Software as a service (SaaS)

offers applications on a pay-per-use basis

EX: Salesforce.com

platform as a service

offers hardware, networking, and applications on a pay-per-use basis

EX: Google Application Engine

Non Fungible Tokens (NFTs)

digital signature backed by Blockchain, proves ownership. NFTs are unique unlike bitcoin

Beeple

digital cartoons, scarce

Blockchain

A distributed and decentralized ledger that records and verifies transactions and ownership, making it difficult to tamper with or shut down.

distributed computing

processes and manages algorithms across many machines in a computing environment

Who has their own private ledger?

Visa, Paypal, Banks

Information Cleansing or Scrubbing

A process that weeds out and fixes or discards inconsistent, incorrect, or incomplete information

data mining

the process of analyzing data to extract information to analyze trends and patterns

Big data analytics

20% structured

80% unstructured

Power of Big Data Analytics- NETFLIX

cinematch

structured data examples

excel, access, IoT, or M2M

Private cloud example

government, FBI, Social security

public cloud

Provides cloud services to just about anyone. Multitenancy. Amazon EC2 (AWS) and Windows Azure

hybrid cloud

A combination of public, community, and private clouds.

community cloud

A cloud that is open only to specific organizations that have common concerns. Off premise. Multi-tenancy. Zelle.

Unstructured data

text or tweet

SQL

Structured Query Language

business intelligence

analyzing large amounts of data for strategic decision making

Databases

2 dimensional tables

data warehouse

A logical collection of information - gathered from many different operational databases - that supports business analysis activities and decision-making tasks

ETL

Extract Transform Load: the process of extracting data, transforming it for purposes of analysis, and loading it into the final target database.

Walmart data cubes are an example of

multi-dimensional analysis

Two types of keys

primary key and foreign key

Most common database tools

oracle, microsoft, access, IBM, SAP

Field

single unit of data, data element

Record

person place or thing, collection of related fields

database

What supports logistics?

RFID and Drones

what supports materials management?

robotics

What are the three components of supply chain management?

procurement- McDonalds potatoes

logistics- inbound and outbound

materials management- shipping

what is procurement

the purchasing of goods and services to meet the needs of the supply chain

effective and efficient SCM systems can enable an organization to

increase supplier power, decresase buyer power, increase switching costs, create entry barriers, increase efficiencies (competitive advantage)

3 Main links of the supply chain

1. Materials flow from suppliers

2. Transformation of materials into products

3. Distribution of products to customers

which of the following is one of the three business areas of supply chain management?

logistics, procurement, materials management (All are correct)

retailers spend ___ to ___ for each beacon installed in brick and mortar stores

5 to 25$

What is it called when distorted product-demand information like Dodge Dealers discounting Vipers and artificially increasing demand, ripples from one partner to the next throughout the supply chain?

bullwhip effect

who are the primary users of ERP systems? Hint: They use SAP FI, CO, MM, and PP modules

accounting, finance, logistics, and production

when asked, consumers said the number one reason for downloading a beach on app to their phone was for:

loyalty program and deals

this allows seperate systems to communicate directly qwith each other without the need for manual entry into multiple systems

integration

an organizations most valuable customers are identified through RFM which stands for

recency, frequency, monetary value

what is the key word in ERP

enterprise

Keith's 3 favorite CRM solutions are

Salesforce.com, pipedrive, Zoho