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Convenience Sample
Asking people readily available, easy to reach
Voluntary Response
People choosing to respond. Skewed results.
Simple Random Sample
Label Individuals
Assign #s, write names on slips of paper
Randomize
Random # generator, draw from a shuffled hat (NO REPEATS)
Select
Stratified Random Sample
Split the population into groups, then chose a simple random sample from each group
Cluster Random Sample
Split the population into groups, then sample an entire group
Systematic Random Sample
Chose a random starting point, use equal intervals to pick the sample
Stratified Sample Benefits
Guaranteed to receive data from all groups
Benefits of Cluster sample
Easy and fast to collect
Non Response Bias
people couldn’t be reached or refuse to answer
Undercoverage
Some people are less likely to be chosen (ex. calling landlines)
Response Bias
Problems in the data gathering or instrument
Well Designed Experiment
Comparison
Random Assignment
Replication
Control
Randomized Block Design
Separate subjects into blocks and then randomly assign treatments within each block
Matched Pairs Design
subjects are paired on similar characteristics and then randomly assigned to treatment
In this context, statistically significant means the observed changes in [context] were too large to attribute to chance
Statistically Significant