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Cognition
Our understanding of an object is transformed and “constructed” according to the specifications we bring as perceivers to meet the world of stimuli that bombard our senses.
Classification
To classify things is to arrange them in groups . . . separated by clearly determined lines of demarcation
Social Order
Our entire social order is a product of the ways in which we separate kin from nonkin, moral from immoral, serious from merely playful, and what is ours from what is not
The Natural Attitude
The way we interpret and categorize the world is normally taken for granted and, as such, usually manage to escape our attention
Chunks of Space
We partition the world spatially, such as a home into separate rooms, Spatial partitions clearly divide more than just physical space, invisible lines that separate purely mental entities
Blocks of Time
The way we divide time is evocative of the manner in which we partition space. We isolate in our mind supposedly discrete blocks of time such as centuries, decades, years, months, weeks, and days
Chunks of Identity
The manner in which we isolate supposedly discrete “figures” from their surrounding “ground” is also manifested in the way we come to experience ourselves, entails a fundamental distinction between us and the rest of the worlds
Mental Fields
These fields of separation are not embedded in the sensible world itself’ they exist as “mental constructs.” depict purely mental relations among entities. In fact, we experience reality as a “space” made up of discrete mental fields delineated by mental “fences” that define and separate them from one another
Schema
a well-organized structure of cognition about a specific social entity, such as a person, group, role, or event
Categorization
our tendency to perceive stimuli as members of groups or classes rather than isolated, unique entities
Prototype
an abstraction that represents the “typical” or quintessential instance of a class or group
Frame
this comprises a set of concepts and theoretical perspectives on how individuals, groups, and societies, organize, perceive, and communicate about reality
Personal Schemas
Describe the personalities of others, such as specific individuals, or types of individuals. They makes it possible to develop expectations about people’s behaviors
Self Schemas
Mental structures that organize our conception of our own characteristics
Group Schemas
Schemas about members of particular social groups – stereotypes about races, religious groups, etc.
Role Schemas
Expectancies about people’s social roles, such as schemas about what a “mother” ought to be, or people’s professional roles – nurses, professors, etc.
Stereotypes
over generalizations, we develop these about clusters and their members