email marketing basics

What is an ESP?

A: An email platform used to send marketing emails.

Q: What is a CRM?

A: A customer database that stores information and interactions.

Q: What is a subscriber?

A: Someone who signed up to receive emails.

Q: What is a campaign?

A: A marketing email sent to a group of people.

Q: What is a flow/automation?

A: Emails sent automatically after a customer action.

Q: What is a trigger?

A: The action that starts an automation.

Q: What is a segment?

A: A targeted group of customers.

Q: What is personalization?

A: Customizing emails using customer information.

Q: What is a CTA?

A: A button or link that tells customers what to do next.

Q: What is a conversion?

A: When a customer completes the desired action.

Q: What is CTR?

A: The percentage of recipients who clicked a link.

Q: What is CTOR?

A: The percentage of openers who clicked a link.

Q: What is AOV?

A: Average amount spent per order.

Q: What is CLV/LTV?

A: Total value a customer brings over time.

Q: What is RFM?

A: A method for identifying valuable customers.

Q: What is deliverability?

A: The ability to reach the inbox.

Q: What is a bounce?

A: An undelivered email.

Q: What is suppression?

A: Excluding contacts from receiving emails.

Q: What is attribution?

A: Giving credit to the marketing source that led to a sale.

Q: What is an A/B test?

A: Comparing two versions to see which performs better.

Q: What are SPF, DKIM, and DMARC?

A: Email security settings that verify sender identity.