postmodernist perspective on globalisation of media

expansion of media in 21st century consequences (postmodernists)

• ‘media saturated’ society

• media and pop culture influences personal identity

• media has more influence than traditional influences

mass media and identity

• Strinati - the line between high culture and pop culture has become blurred which increases consumer choice

• e.g. classical music and opera often accompany television coverage of global sporting events

media saturation

• there is no such thing as a single and absolute truth

• media saturated society produces a more media literate audience

• more critical and participatory global culture

participatory culture

Jenkins - developed concept of global participatory culture e.g. uploading to social media, editing Wikipedia page

• new forms of community

• enhanced by rapid spread of social media

• audience participation empowers consumers

Jenkins and Shirky - global culture have become more democratic

Shirky - global social media - wiring of humanity and free time

contemporary examples of participatory culture

• arrested development

• brooklyn nine-nine

• sonic the hedgehog

Murthy

• apps such as Facebook and X help awareness on political issues and therefore had the potential to shape many aspects of people’s politics

Spencer Thomas - globalisation of media and popular protest

• anti government demonstrations in Burma in 1988 failed to receive media attention whereas in 2007 the Burmese were able to use new media to send instant messages and critique government

globalisation of media and popular protest contemporary examples

• Gaza genocide - more filming and social media spread

• Nepalese youth organising protests over Discord

Thomas - effect of global media on local cultures

• hybridised media caused by domesticated local folk culture in the media as well as adapting to global culture

• e.g. Nollywood

Cohen and Kennedy - effect of global media on local cultures

• local people don’t abandon their culture they instead combine parts of their culture with elements of global culture

postmodernist perspective on global culture impact

• globalisation is beneficial

• useful in diffusing cultures around the world

• more diversity in media

postmodernist perspectives of globalisation in media eval

• exaggerate the degree of social changes associated with global media ad popular culture

• policy exchange think tank - 4/10 over 65 don’t have access to internet at home

• ignore that a large number of people are unable to make consumption choices because of inequalities brought about by traditional influence