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define self report technique
any method in which a person is asked to state or explain their own feelings, opinions, behaviours and experiences related to a given topics
describe questionnaires
-most common self report technique
-pre set list of written questions
-can be open or closed questions
define open questions
Questions for which there is no fixed choice of responses and respondents can answer in any way they wish
define close questions
•Questions for which there is a fixed choice of responses determined by the question setter (yes/no questions)
strengths of questionnaires
-cost effective
-can gather large amounts of data quickly
-can be completed without researcher present
-data easy to analyse
-easily comparable data
limitations of questionnaires
-responses may not always be truthful
-often produces a response bias where respondents may favour a particular kind of response (yes response-acquiescence bias)
3 types of interviews
-structures interviews (pre determined questions)
-unstructured interviews (not pre determined questions)
-semi-structured interviews (pre determined questions but allowed to ask follow up questions based on previous answers)