Introduction to Media and Information Literacy

A collection of vocabulary flashcards covering the nature and elements of communication, the definitions and roles of media, information, and technology, as well as media types and user categories.

Communication

The process of sharing and conveying messages or information from one person to another within and across channels, contexts, media, and cultures (McCornack, 2014).

Verbal Communication

The use of words to share information with other people, which includes both spoken and written communication.

Nonverbal Communication

The transmission of messages or signals through a nonverbal platform such as eye contact, facial expressions, gestures, posture, touch, and the distance between two individuals.

One-way Process of Communication

A communication flow from sender to receiver that occurs without feedback, such as a public speaker addressing an audience.

Two-way Process of Communication

A communication process that involves a continuous transmission of messages through a channel and returning responses in the form of feedback between sender and receiver.

Encoding

The stage in the communication process where the sender or source converts ideas into words or actions.

Decoding

The stage in the communication process where the receiver interprets and extracts meaning from the message.

Feedback

The response sent back from the receiver to the source that indicates whether the message was received and understood.

Noise

A barrier that interferes with, distorts, or disrupts the message as it travels along the channel between sender and receiver.

Information

Data or knowledge obtained from investigation, study, or instruction (merriam-webster.com).

Media

Communication outlets or tools used to store and deliver information; the channels, ways, or means of communication.

Technology

The application of scientific knowledge to the practical aims of human life or to change and manipulate the human environment.

Media Producers

Individuals who oversee projects (such as films or TV shows) from conception to completion and are involved in the marketing and distribution process.

Media Users

The audience or consumers of media who act as receivers of information disseminated by media producers.

Development of Information

A component of effective communication where the source generates information and packages it with utmost accuracy.

Selection of Medium

A component of effective communication requiring the source to select the most appropriate medium or media to disseminate information.

Media Habits

A person's normal or routine use of media.

Media Lifestyle

A person's use of media based on his or her lifestyle.

Media Preferences

A person's individual choice of media platform.

Broadcast Media

A category of media encompassing electronic transmission methods, specifically television and radio.

Print Media

A category of media composed of paper publications, including books, newspapers, and magazines.

Non-traditional Media

Alternative media channels distinct from standard print and broadcast outlets, including film, literature, and outdoor media.