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Descriptive studies
Who, What, When, Where
Use: GENERATING hypothesis
Ecological, Cross-Sectional
Analytical studies
How, Why
Use: TESTING hypothesis
Case-Control (OR), Cohort (RR)
Ecological Study
Group level data
Advantages: quick, inexpensive
Disadvantages: ecological fallacy
Ecological Fallacy
Assuming something true about a GROUP is also true about every INDIVIDUAL in that group
Cross-Sectional Study
Measures disease and exposure at the SAME TIME
Pros: Quick, measures PREVALENCE
Cons: Cannot measure incidence or determine what came first
Case-Control Study
Starts with people who HAVE and DON'T HAVE a disease
Pros: Quick, cheap, good for RARE diseases
Cons: Hard to know if exposure came before disease; cases and controls may not represent the population.
What are cases and controls?
Cases = HAVE disease
Controls = NO disease
What does a case-control study calculate?
Odds Ratio (OR)
Cannot directly calculate incidence or prevalence
Case control studies: Odds Ratio (OR)

How do you interpret OR?
OR = 1 → No association
OR > 1 → Higher odds (risk factor)
OR < 1 → Lower odds (protective factor)
How do you explain OR in a sentence?
People WITH the disease had ___ times the odds of being EXPOSED compared to those WITHOUT the disease
What is a cohort study?
Starts with people who are EXPOSED or NOT exposed.
Follows them over TIME to see who gets sick.
What does a cohort study calculate?
Relative Risk (RR)
Can calculate incidence and prevalence.
Pros and cons of cohort studies?
Pros: Can tell if exposure happened BEFORE disease.
Cons: Long, expensive, people may drop out.
Related Rates formula

How do you interpret RR?
RR = 1 → No association
RR > 1 → Higher risk (risk factor)
RR < 1 → Lower risk (protective factor)
How do you explain RR in a sentence?
People who were EXPOSED were ___ times as likely to develop the DISEASE compared to those NOT exposed
Case-Control vs. Cohort?
Case-Control | Cohort |
|---|---|
Disease FIRST | Exposure FIRST |
Looks BACK | Follows FORWARD |
OR | RR |
Rare diseases | Exposure before disease |
How do you identify each study on an exam?
Ecological: Comparing GROUPS
Cross-Sectional: Survey at ONE time
Case-Control: Starts with DISEASE, looks BACK
Cohort: Starts with EXPOSURE, follows over TIME
Which study measures PREVALENCE?
Cross-Sectional = SNAPSHOT (existing cases)
Which study measures BOTH prevalence and incidence?
Cohort = BOTH (existing + new cases)
Which study measures NEITHER?
Case-Control = NEITHER (starts with sick vs. healthy)