media general info

What is demographics

How to define a target audience based on age, sex / gender and social class

Why is age used in media

To be specific about the target audience

What is patriarchy / patriarchal

A social system where men hold positions of dominance and privilege

gender in media

Deals with roles constructed by society - masculine, feminine (gender is not fixed)

Sex in media

Deals with categories which are assigned at birth- male female

What is social class based on

A persons income, education and occupation. (Upper, middle, working, lowest)

Whst are the levels of the NRS social grade

A= upper middle class - doctor, banker, lawyer

B= middle class- teachers, architect

C1= lower middle class- shop manager, office manager, social worker

C2= skilled working class - joiner, nurse, cook

D= working class- waiter, labourer, shop assistant

E= lowest level of income- pensioner, casual workers, unemployed on benefits

What are stereotypes

Fixed and oversimplified ideas about particular people or things

What are gender stereotypes

Roles that society expects people to follow based on their assigned sex

What doe DCE stand for

Denotation, connotation and effect

What makes something news

TRUTH.

T- timely

R- relevant

U- unusual

T- tension or trouble

H- human interest