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Vocabulary flashcards covering key terms, e-commerce platforms, channels, and operational concepts from Module 4: Electronic Store Development.
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Electronic Store Development
The process of establishing a business's presence in the digital marketplace through websites, social media, marketplaces, mobile apps, or a combination of all four.
Dedicated E-Commerce Website
A business's own independently owned digital storefront, built on a domain the business controls.
WordPress/WooCommerce
An open-source, highly flexible platform with a large plugin ecosystem that requires more technical setup; best for businesses wanting full customization.
Shopify
An all-in-one hosted, subscription-based solution featuring easy setup and a strong app marketplace; best for beginners and fast-growing businesses.
Wix
A drag-and-drop website builder that is very beginner-friendly with limited scalability; best for small businesses and simple stores.
Magento (Adobe Commerce)
A highly powerful and customizable e-commerce platform that requires developers; best for large enterprises with complex catalogs.
Domain Name
The store's web address (e.g., www.mystore.com) which should be short, memorable, and brand-relevant.
Web Hosting
The server space where a website's files live, with options including shared hosting, cloud hosting, and platform-provided hosting.
SSL Certificate
A security requirement (HTTPS) essential for customer trust and for handling payment data.
Social Commerce
E-commerce that uses social media platforms as the point of sale, meeting customers where they already spend time.
Live Selling
Live-streamed product demonstrations with real-time purchasing capabilities.
Marketplace Platform-Based E-Commerce
Large, established platforms where multiple sellers list products under one roof, similar to a digital mall.
Lazada
One of Southeast Asia's largest marketplaces featuring wide product categories.
Shopee
A marketplace known for gamified shopping, flash sales, and a strong mobile app presence.
Mobile Application-Based E-Commerce
A dedicated application that allows customers to browse and purchase directly from their smartphones.
Custom App Development
Building a native (iOS/Android) or hybrid app by hiring developers, offering full customization at a high initial cost and time investment.
No-Code / Low-Code Platforms
Tools like Shopify's mobile app builder, Adalo, or Glide that allow businesses to create functional apps without programming knowledge.
Omnichannel E-Commerce
A unified, seamless customer experience across all sales and communication channels where customer data, inventory, and branding are synchronized.
Multichannel E-Commerce
Selling on multiple channels independently without integrated customer data or synchronized experiences.
Click-and-Collect
An omnichannel strategy where customers order items online and pick them up in a physical store.