New Media

Give examples of new media

• social media

• Streaming services

• Digital tv

• Internet

Give examples of traditional media

• News papers

• Books

• Terrestrial tv

What are some differences between new and old media

• more choice with new media

• More active audience with new media

• Anyone can create new media

• New media is interactive - two way communication

Have these changes lead to a cyber world of danger

• no as its beneficial as we can communicate world wide

• However it leads to cyber crime, insecurities (feminism) and a risk society

Who cam up with the key differences between new and old media

Lister

What were the 4 key differences between new and old media

• digitality

• Interactivity

• Collective intelligence

• Virtuality

What is digitality

• when data is converted into numbers and distributed in screen based products - Boyle says it allows info to be delivered from a range of platforms

• Apple

• Samsung

AO3 for digitality

• not everyone has access to screen based products due to the digital divide

• It allows us to have more choice on what we consume and where from

What is interactivity

When the audience can interact with the media that is being produced

• in social media e.g. likes and comments

• Voting on tv shows e.g. BGT and I’m a celeb

AO3 for interactivity

• pluralists say it encourages an active audience

• Lots of media we can interact with is dumbed down media

What is collective intelligence

Users interact with each other to gain more knowledge as none of us know everything but we all know something

Give examples of collective intelligence

• social media e.g. Reddit and Wikipedia or tripadvisors

AO3 for collective intelligence

• Pluralists would say the range of information slows us to develop our own opinion rather than that of the dominant ideology

• Uses and gratifications

• Digital divide

• Censorship

What is virtuality

It refers to the various ways people can immerse themselves in online identities

Give examples of virtuality

• VR

• Video games

AO3 for virtuality

• bauman

• Risk society

• Creates hyper reality

• People can be authentic online eg. Single parents

What is hypertexuality

The idea that internet links create a web of connectedness through society

What would Marxists say about hypertextuality

That even though there is always a range of links for us to choose from it is still the bourgeoisie that control what is on those links

What would plualists say about hypertextuality

There’s a range of media ideas that are all connected

How did the Covid pandemic affect new media

It made us a lot more reliant on things like

• delivery apps

• Streaming services

• Social media

• Teams

• 24/7 news

How does social class influence what media you use

• upper classes have access to all media, traditional and new and they may use it for things like tutoring

• Lower classes ave either limited access to new media or no access and may use it for dumbed down media for a distraction

What is the digital underclass

Those who have access to no new media

How does age influence what media you would use

• younger gen are more likely to use social media and streaming services as they are digital natives

• Older gen is more likely to use traditional media

How does location affect what media you use

• HIC’s are more likely to have access to all types of media - new and traditional where as LIC’s may have limited access

• Some countries may have censorship to ban certain types of news media e.g. North Korea

How does gender influence what types of media you use

• boys are ore likely to use it for things like video games and are spend 3x more of their time watching online videos

• Girls are more likely to use it for revision or consumerism or beauty advice etc

What did Biven suggest about the developments of new media

it has lead to 3 significant changes in the journalism of traditional media

What were the 3 significant changes that biven found

• shifts in traditional news flow cycles

• Citizen journalism

• Evolving news values

What was the shift in traditional news flow cycles

Due to the demand for 24/7 news and the speed at which things can be shared it means journalists don’t have the time to process, create and distribute the news like they used to and has created a shift in who actually finds the information

what is citizen journalism

the idea that the public are now able to record events that happen in society and post them on social media until they are shared globally

what are 2 examples of citizen journalism

• george floyd

• renee good

what is the evolving news values

this refers to the idea that for media companies to beat the competition they have to provide stories for the news very quickly and so may end up including things such as youtube clips or citizen journalism clips

how does 24/7 news impact the media

• it means that the quality decreases as they have to produce a large amount in short time and so could lead to less fact checking - churnalism

• it meets the need for surveillance U+G

what is churnalism

the idea that the media companies need to ‘churn’ out media very quickly

how is traditional media made more accountable to the public

reports made in tradtional forms of media can be criticized on new media of on ofcom

what did McNair say

the new media means that elite groups have less control over agenda setting and the power balance has now shifted towards the readers

how does McNair and Bivens link together

they both suggest that due to things like an increase in citizen journalism the audience and readers are the one who are starting to control the media and its agenda

how has the relationship between the audience and the media chnaged

the audience can now also create and distribute their own media

what are the key arguements of new media from cultural optimists/neophilliacs

• more informed consumers

• greater democracy

• the world becomes a global village

what are cultural optimists also known as

neo philliacs

more informed consumers

• pluralists would support this as due to the range of media more people now engage with it as there is a range of opinions to listen to

• U+G shows how we have different uses of the media

greater democracy

• people like influencers can easily share their own opinion on matters and say what they agree with and disagree with e.g. music artists speaking up about their music being in videos in support of ice

• citizens filmed what happened to renee good and openly disagreed

the world becomes a global village

new media is spread all over the world in an instant as everyone has access to the social media apps so everyone begins to enjoy the same thinngs

what are key arguments that cultural pessimists hold about new media

• problems with the validity of information

• cultural imperialism

• a threat to democracy

problems with the validity of information

due to the creation of simulacra it puts us into a state of hyperreality and we cant tell whats real and whats fake due to it being blurred

cultural imperialism

western tv or media is distributed all over the world e.g. friends and those western norms and values begins to take over local cultures

threat to democracy

• Some people cant express their opinion as they dont have access to new media - digital divide

• major companies that own multiple large forms of media can put their own message across all their media until it gradually affects us - cultural effects

• some countries limit what their citizens can see through censorship