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Definition
Learning occurs through a process of observing, mentally processing the observation, then acting on that cognitive process.
Reciprocal Determinism
Learning is an ongoing interaction between personal factors, behavior, environment
Observational Learning
Who we observe influences whether we imitate their behavior
Vicarious reinforcement- we are more likely to imitate behavior when we see someone rewarded for it
We can learn behavior simply by watching—action is not necessary
Requirements of Observational Learning
Attention: See behavior
Retention: Remember/understand behavior
Production: Ability to replicate behavior
Motivation: Personal reason/desire for action