empirical. lecture 8. social behavior in humans and role for accounting

yoked design

the control group is yoked to the treatment group. they get the same treatment except they have no control over the outcome.

social comparison theory

drive within individuals to gain accurate self-evaluations. individuals evaluate their own opinios and abilities in a domain by comparing themselves to otheres to reduce uncertainty, and learn how to define the self

what does anova stand for

analysis of variance

what is anova

statistical method for determining whether differences in group means are statistically significant or likely due to random variation.

what does anova do

compares the means between groups to see if they are significantly different from one another.

how to test moderator with anova

the interaction effect between your main independent variable and the moderator variable represents the moderation. Y = b0 + b1X + b2M + b3XM + e. where b3 is the interaction effect.

disadvantage of contrast coding

weakter test. does not measure diff impact

social desirability bias

people give responses that make them look good, masking their true reasons for a decision with sociallly acceptable ones.

post-hoc rationalization

creaing a plausible story after the fact, justifying a choice rather than acurately reporting its acutal cause.

memory distortion

can occur when people misremember the factors influencing their behavior, especially if multiple things were involved

what happens when mediators are too obvious?

very close to DV and super high correlations can arise

actions to assure high-quality survey data

• screening questions: ex-ante filtering.

• M-turk quality criteria: Ex-ante filtering.

• manageable task: what do I want to receive?

• ex-post demographics: who participated?