MS114 READING EXAMPLES

Pieterse, J.

 McDonald's in Moscow, where local patrons formed long queues and lingered for hours over tea rather than using it as fast food, demonstrating "global localization" and cultural hybridization

Fraser, N

Protesters against the WTO, IMF, NAFTA, and the World Bank, who point out that critical trade and financial rules are set transnationally without democratic accountability or equal participation from affected publics

Castells, M.

The Colombian telenovela Betty la Fea being adapted into Ugly Betty, or the American TV drama Dallas airing on Catalan television specifically to preserve and promote the local Catalan language

Osgood, K

NBC's TV program Battle Report—Washington, which was produced directly inside the White House as part of early U.S. Cold War psychological warfare and public messaging

Ritzer, G.

USA TODAY structured as a simplified "McPaper", or the Russian fast-food chain Russkoye Bistro, which was self-consciously modeled after the operational principles of McDonald's

Yoon, K.

Sasha, a young Korean-Canadian fan who felt "ashamed to be Asian" during high school until she witnessed an entire public parade dance together to PSY's "Gangnam Style"

Klein, C

Bong Joon-ho's film Memories of Murder, which uses a Hollywood crime procedural format as a "surface crime" to expose the "deep crime" of South Korea's military dictatorship

Tyson, T

Robert F. Williams broadcasting Radio Free Dixie from Cuba, mixing jazz music with civil rights movement news while Soviet-aligned Communists criticized jazz as "imperialist music"

Nye, J.

Serbian media audience figures before the fall of Milošević, where 45% of Serb adults listened to Western broadcasts like Radio Free Europe and Voice of America due to their high credibility

Boyd-Barrett, O.

 The 1991 Gulf War Hill & Knowlton PR campaign, which fabricated a story about Iraqi soldiers removing Kuwaiti babies from hospital incubators to manipulate international public opinion

Straubhaar, J.

Television viewing trends in São Paulo, Brazil, where the U.S. share of broadcast viewing dropped from 47% in 1971 to 29% in 1983 as local network TV Globo produced its own popular telenovelas

Thussu, D.

Global film ticketing vs. revenue statistics, where Indian cinema sells a billion more tickets worldwide than Hollywood, yet earned under 0.2% of global box-office revenue in 2004

Kim and Shin

Shin Joong Hyun’s song "Miin", which blended a traditional Korean beggar's chant with a Jimi Hendrix guitar riff before being banned by the Park military regime

Shim, D.

A 1994 South Korean presidential advisory report, which calculated that total global revenues from the Hollywood blockbuster Jurassic Park equaled the export sales of 1.5 million Hyundai automobiles

Ganti, T.

Hindi filmmakers rejecting an adaptation of Fatal Attraction, because a married male protagonist leaving his family for temporary pleasure would be viewed as an unredeemable villain by local audiences

Orgad, S.

 DuMont's 1944 print advertisement for early television sets, which promised buyers they would become an "armchair Columbus" exploring distant worlds, or the leaked Abu Ghraib photos illustrating the "new visibility" of modern media

Kellner, D.

A three-story McDonald's in Taichung, Taiwan, which was converted by local students into a comfortable third space to gather, socialize, and study