PBl 4: Marketing

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Last updated 3:08 PM on 9/23/26
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4 Terms

1
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Consumers Judge Products Based on Three Elements:

product features and quality, service mix and quality, and price

2
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Customer Value Hierarchy:

Five product levels must be addressed by marketers in planning a market offering

  • Core Benefit, Basic Product, Expected Product, Augmented Product, Potential Product


3
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4
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