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Hyperbole

Exaggeration for emphasis or rhetorical effect.

Euphemism

Substitution of an agreeable or non-offensive expression for one whose plainer meaning might be harsh or unpleasant.

Litotes

Understatement, for intensification, by denying the contrary of the thing being affirmed.

Paralipsis

Emphasis of an idea by the pretense that it is too obvious to discuss.

Rhetorical Questions

A question not intended to require an answer – where the question itself raises the point that is being made.

Anecdotes

A short story significant to the story at hand, to add personal knowledge or experience to better resonate with the audience.

Repetition

A literary device in which a word or phrase is repeated two or more times.

Antithesis

Opposition, or contrast of ideas or words in a balanced or parallel construction.

Figurative Language

Use of metaphor, personification or simile to compare – language not used in a literal sense, but in an analogous way to explain an idea or describe something.

Juxtaposition

The placement of two or more things side by side, often in order to bring out their differences.

Tricolon

The rule of three – a series of three parallel words, phrases or clauses.

Anaphora

Repetition of a word or phrase at the beginning of successive phrases, clauses or lines.

Chiasmus

Two corresponding pairs arranged not in parallels (a-b-a-b) but in inverted order (a-b-b-a).

Parallel Structure

Repetition of the same grammatical unit / the two phrases have similar sentence construction patterns.

Alliteration

Repetition of the same sound beginning several words in sequence.

Assonance

Repetition of the same sound in words close to each other, usually vowel sounds.