6.2:commercialsation of physicalactivity and sport

commercialisation is

the act of making something available for purchase with the aim of making profit

commercialisation involves

individual, organisations and companies buying and selling sporting goods and services with a focuses on profit rather than participation

the golden triangle of commercialisation involves

sport,business,mdia

business aspect is

sponsorships,advertising,endorsements,ticket sales and merchandising

media aspect is

subscription and pay-per-view television,newspapers,internet and social media

sports aspect is

the players,performers and spectators

media has contributed to commercialisation of sport because

television companies charge to watch matches, this contributes to the players wages, it can influence how a sport is organised and played-e.g fifa world cup increased from 16-32 teams so more people would watch and could charge broadcasters more