English Midterm Review

what is visual rhetoric

the way images and design communicate a message

what are some examples of a visual rhetoric

color

images

font

layout

what is the goal of visual rhetorical analysis

explain how a visual communicates its message

what should you explain in terms of visual rhetorical analysis

why the creator made certain choices

how the creator’s choices effect the audience

what is describing an advertisement

tells us what is there

what is analyzing an advertisement

explaining why its there and what it does

why should we break a visual into different parts when analyzing it

helps us understand how elements work together to persuade the audience

why is the audience important in visual rhetoric

to know who the creator is catering the message to

why is color important in advertising

can attract attention and create emotion before words do

why might a company use the color red

to show energy, excitement, passion, danger, or urgency

why is blue common in professional or corporate advertising

to show trust, stability, confidence, intelligence, and calmness

why might green appear in an environmental advertisement

to show nature, growth, freshness, and safety

how can black communicate more than one idea

to show darkness or fear but also elegance, authority, and strength

is color meaning always universal

no colors can mean different things based on culture, audience, and context

what makes a print advertisement effective

clear message

strong visual

memorable image

why is simplicity important

viewers can understand the message quicker

what is a visual metaphor

using an image to represent an idea

what is negative space

the empty area around or between visual elements

why can emotion make an advertisement powerful

gives the message a bigger impact

why does an advertisement need to connect to the brand

it should reinforce the product/organization

what is unity

every sentence connects to the same main idea

what is development

explaining the main idea with enough evidence and detail

what are some examples of development

examples

facts

quotations

what is coherence

ideas flow logically so the reader can easily follow

what is the purpose of a topic sentence

gives the paragraph’s main idea

what is a paraphrase

restating another person’s idea in your own words

why does a paraphrase need a citation

the idea is still coming from another source

why should writers paraphrase

to explain material in a way that fits their style

when should you use a direct quotation

when using the author’s exact wording

why shouldn’t an essay contain too many quotations

essays should mostly be your own thinking

what is the process of using a quotation

introduce, quote, cite, explain

why do writers use citations

show where info came from

give credit

what are two major parts of MLA

in-text citation

works cited page

what is the main purpose of a resume

present your qualifications to an employer

why should a resume be designed for its audience

emphasizes experience that cater to specific jobs

why are action verbs important

make accomplishments sound specific and active

what is a chronological resume

organizes experience by time

how is a chronological essay organized

from most recent to earliest

what is a skills resume

emphasizes abilities and qualifications over employment

why is a resume design rhetoric

headings, spacing, fonts, and organization is what the employer notices first

what is the purpose of a cover letter

introduces the applicant

explains interest in the position

highlights qualifications

how are cover letters persuasive

they make an argument to the employer

why should someone write after an interview

thank the interviewer

reinforce interest in the position

leave a final impression

letter of appreciation

thank the interviewer and restate interest

letter accepting a job offer

clearly accepts the position and confirms emplotment terms

letter rejecting a job offer

politely declines while staying professional

letter acknowledging a rejection

responds professionally after not receiving the job