sports media exam

What is a non-human source?

A source that is not a person, such as a website, statistic, or media guide.

What is a media guide?

A publication with information about a team, players, coaches, and statistics.

Why are team websites useful?

They provide schedules, rosters, stats, news, and team information.

Why are statistics important in sports reporting?

They help support stories with facts and evidence.

What is sports analytics?

Using data and statistics to better understand sports performance.

What is Moneyball?

Using advanced statistics to find undervalued players and build a competitive team.

Why is context important when using statistics?

It helps explain what the numbers actually mean.

What is a traditional statistic?

A basic statistic used to measure performance.

What is an advanced statistic?

A statistic that provides deeper information about performance.

What does PER measure in basketball?

A player's overall statistical performance.

What does EPA stand for in football?

Expected Points Added.

What does WAR stand for in baseball?

Wins Above Replacement.

What does Corsi measure in hockey?

Shot attempts for and against a team while a player is on the ice.

What is backpack journalism?

When one journalist carries equipment and performs multiple reporting jobs.

What is citizen journalism?

When regular people report or share news instead of professional journalists.

What is digital journalism?

Reporting and sharing news through digital platforms.

What is misinformation?

False information shared without the intention to mislead.

What is disinformation?

False information shared intentionally to mislead people.

What is one challenge of digital media?

News spreads quickly, making it harder to check accuracy.

Why do sports journalists use social media?

To share updates, connect with fans, and reach larger audiences.

How can journalists interact with their audience?

By responding to comments, asking questions, and sharing updates.

How is YouTube used in sports media?

For interviews, highlights, press conferences, and video stories.

How is Instagram used in sports media?

For photos, reels, graphics, and quick updates.

How can AI help sports journalists?

It can help organize information, research, and create ideas, but facts must be checked.

What does PR stand for?

Public Relations.

What is public relations?

Building and maintaining positive relationships between an organization and its publics.

What is sport public relations?

Managing communication and relationships between sports organizations and their publics.

What are publics?

Groups of people who have an interest in or are affected by an organization.

Who are examples of sports publics?

Fans, athletes, coaches, employees, sponsors, and the media.

What is the role of a sports journalist?

To report accurate and independent information to the public.

What is the role of a sports PR professional?

To manage communication and represent the sports organization.

What are internal publics?

People inside an organization, such as players, coaches, and employees.

What are external publics?

People outside an organization, such as fans, sponsors, and media members.

What are active publics?

Groups that recognize an issue and take action.

What are passive publics?

Groups that are not actively involved in an issue.

What is stewardship in public relations?

Maintaining relationships and showing appreciation to important publics.

Why should organizations have media guidelines?

To make sure communication is consistent and professional.

What is a news release?

An official statement sent to the media about news from an organization.

What is organizational media?

Media created and controlled by an organization, such as its website or social media.

What is crisis communication?

Communication used to respond to an emergency or serious problem.

What is a crisis communication plan?

A plan that explains how an organization will communicate during a crisis.

What is an internal crisis plan?

A plan for communicating with people inside an organization.

What is an external crisis plan?

A plan for communicating with people outside an organization.

Why is preparation important during a crisis?

It helps an organization respond quickly and accurately.

What is the first step in a crisis plan?

Identify possible risks and problems.

Why should an organization identify a spokesperson?

So one approved person can communicate information to the public.

Why is honesty important during a crisis?

It helps maintain trust and credibility.

Why should organizations monitor media coverage during a crisis?

To understand what people are hearing and respond to misinformation.

Why should organizations evaluate their crisis response?

To learn what worked and improve future plans.