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Rhetorical Situtation
Speaker (who is talking), Purpose (what they are trying to say), Audience (who they are speaking to), Context (broader issues going on in the world), Exigence (why specifically they chose to talk about that)
Aristotelian Triangle
a diagram that illustrates the relationship between speaker, subject, and audience in rhetorical situation

ethos
Greek word for characters
Established of speakers in what they say and who they are; appeals to audience’s trust in the character, authority, or expertise of speaker
logos
Greek for “embodied thought”
Appeals to reason and logic by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony as back for claims; usually primary mode to elicit audience agreement
pathos
Greek for suffering or experience
Appeals to specific emotions like fear, patriotism, prejudices, anger, or hope; usually primary mode to elicit audience action
tone
The speaker’s attitude toward the subject as revealed by his or her choice of language
style
examining sentence structure and word choice to discover meaning, purpose and effect of a text
archaic language
using language that is antiquated (old-fashioned)
alliteration
use of words with same consonant sound close together
colloquialism
using language that reflects the way people actually speak (slang)
connotation
the implied or contextualized meaning that underlies the main meaning of a word (consider emotional or intellectual interpretation)
denotation
the literal, dictionary definition of a word
ellipsis
omitting some parts of a sentence to give the reader a chance to fill the gaps
jargon
using language that is specific to a place, period, position, or occupation
repetition
repeating words, in order to emphasize or reiterate
simple sentence structure
one independent clause
complex sentence structure
one independent clause and one dependent clause
compound sentence structure
two independent clauses joined with a conjunction
compound-complex sentence structure
more than one sentence joined by a conjunction, one of which is complex; a compound sentence with a dependent or subordiante clause
cumulative sentence sentence structure
sentence where main clause is at the beginning and then more is added on
hortative sentence structure
sentence that exhorts, urges, entreats, implores, or calls to action
imperative sentence structure
sentence that commands or demands
periodic sentence
sentence where main clause is withheld until the end
anaphora
repetition of words/phrases at the beginning of successive phrases, clauses, lines
antimetabole/chiasmus
repetition of words in reverse order
antithesis
opposition or contrast of ideas/words in parallel construction
asyndeton
omission of conjunctions between coordinate phrases, clauses, words (speeds up)
syndeton
addition of multiple conjunctions between coordinate phrases, clauses, words (slows down(
juxtaposition
placement of two things closely together to emphasize differences
parallelism
similarity of structure in a pair or series of related words, phrases, clauses
alliteration
repetition of the same sound beginning several words or syllables in sequence
allusion
reference to another source
anecdote
a usually short narrative of an interesting, amusing, or biographical incident used to explain, illustrate, or persuade
atecedent
a thing or event that existed before or logically precedes another; what pronouns refer to
assonance
repeating vowel sounds
consanance
repetition of identical or similar consonants in neighboring words
epithet
a characterizing word or phrase accompanying or occurring in place of the name; disparaging or abusive word or phrase
euphemism
the substitution of an agreeable or inoffensive expression for one that may offend
extended metaphor
a comparison between two unlike things that continues throughout a series of sentences
hyperbole
deliberate exaggeration
imagery
descriptive language appealing to all five sense, using words to paint a picture
maxim
a short, pithy statement expressing a general truth or rule of conduct
metaphor
comparison that replaces one object for another
metonymy
substitution of the name for an attribute of the thing meant
motif
repeating symbol throughout a text
oxymoron
using 2 contradictory words next to each other
paradox
a statement that seems contradictory or opposed to common sense yet is perhaps true
personification
describing an inanimate object as if it were a person
rhetorical question
posing a question for effect rather than to get an answer
simile
comparison that uses like or as
symbol
object used to represent an idea or theme
synecdoche
using one part to represent a whole
tone
author’s attitude toward a subject and/or character
zeugma
using two different meanings of the same word within a sentence/line
claims of fact
asserts that something is true or not; is arguable on basis of fact
claims of value
asserts that something is good or bad, right or wrong, or is a cause or effect; draws conclusions from claims of fact
claims of policy
suggests a course of action as a result of the claims of fact and value
first-hand evidence
based on something the writer knows from personal experience, observations, or general knowledge of events
second-hand evidence
accessed through research, reading, investigation, interviews, polls
concession
an acknowledgement that an opposing argument may be true or reasonable, usually accompanied by a refutation
refutation
denial of the validity of an opposing argument in part or in whole, usually accompanied by a concession in order to sound more reasonable
qualify (a claim)
to make a claim about qualities, or what something is, or is caused by, about what something affects, or about the nature or properties of a thing to gain an understanding of underlying reasons, opinions, and motivations. To make a qualifying claim is to provide insights into a problem or help to develop ideas or hypotheses. Words such as usually, often, frequently, many, most, or in general
quantify (a claim)
claims and information about quantities; generating numerical data or statistics. It is use to quantify attitudes, opinions, behaviors, and other defined variables, and is usually limited to how much, how many, how often, or how popular/famous
ad hominem
attacking character of speaker instead of addressing topic (relevance)
post hoc ergo propter hoc (faulty causality)
assuming that because one event or action follows another, the first causes the second (accuracy)
slippery slope (false dilema)
scare tactic that claims one action will lead to another, more extreme action presenting two extreme options as the only possibilities (accuracy)
straw man
oversimplifying an example to ridicule or refute opponent (accuracy)
bandwagon appeal
evidence boils down to everybody’s doing it, so it must be good (insufficiency)
non sequitur
claim where reason doesn’t actually connect logically (accuracy)
appeal to false authority
using someone as an expert who is not actually an expert (relevance)
faulty analogy
drawing a comparison between two things that is logically irrelevant (relevance)
red herrings
introducing new and unrelated topic before addressing argument topic (relevance)
circular reasoning
presenting the claim as if it is the evidence (insufficiency)
hasty generalization
using a single anecdote or example to make a major/larger point (insufficiency)
stack the deck
argument that shows only one side of the story and refuses to even admit the existence of counterargument
open thesis
does not list all the points the writer intends to include, is usually inductive in its claim, and suggests a more abstract or universal claim of value
closed thesis
makes a more specific, limited claim of value, includes a list of the main points to follow
counter argument
usually starts with summary of primary counterargument, is preceded by “but” or “although”, and is usually followed by the writer’s primary claim