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External users
Investors, Creditors = is the company earning satisfactory income? How does the company compare in size and profitability to others? Will the company be able to pay its debts as they come due?
Government authorities = SEC, CMA, HMRC, FRC
Internal users
Marketing = how can we improve sales figures?
Board members = how much should we pay the CEO?
HR = Can we afford to give pay raises this year?
Type of accounting
Financial
Managerial
Financial accounting
External
Meets the needs of owners and lenders, as well as external decision makers
Should I invest?
Is the business profitable?
Should we lend them money?
Can this business pay us back?
Tends to be general-purpose, aimed primarily at providers of finance
Subject to regulations and accounting standards
Produced on an annual basis for most businesses
Managerial accounting
Internal
Meets the needs of managers
How much money do we have?
How do actual costs compare to budgeted costs?
Tends to be specific purpose, designed with a particular decision in mind
Not subject to regulation and can be designed to meet the needs of particular managers
Produced as frequently as needed by managers
How can this info be used?
Valuation
Stewardship
Valuation
Demand for information to predict future cash flows (from investors often)
Information relevant to valuation is called VALUE RELEVANT
Stewardship
Public companies have a separation between ownership and management, which can mean that managers may not act in shareholders’ best interests
Accounting info mitigates this problem because it allows owners to:
Monitor managers’ decisions, outcomes, and align incentives through contracting (ex: setting a bonus if manager hits a certain company target)