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Why Do We Help: Self-Focused Motives (Egoism)
Self-Focused Motives: Helping Relatives - Kin Selection
Self-Focused Motives: Helping Because Others Help Us - Reciprocity
Self-Focused Motives: Cost and Benefits
Cost and Benefits: Social Exchange Theory
Cost and Benefits: Cost-Benefit Analysis
Self-Focused Motives: Helping To Feel Better - Negative State Relief Hypothesis
Why Do We Help: Other Focused Motives (Altruism)
Other Focused Motives: Caring About Others - Empathy
Other Focused Motives: Batson's Empathy-Altruism Theory
Why Do We Sometimes Fail To Help: Bystander Intervention Model (Latane & Darley)
Bystander Intervention Model: Notice the Situation - Good Samaritan Study
Bystander Intervention Model: Interpret That Help Is Needed
Interpret That Help Is Needed: Ambiguity Creates Inaction - Argument Study
Interpret That Help Is Needed: Looking To Others For Cues - Pluralistic Ignorance
Bystander Intervention Model: Accept Responsibility
Accept Responsibility: Latane And Darley's Smoke-Filled Room Study
Accept Responsibility: Shared Responsibility Means Less Helping - Diffusion Of Responsibility
Bystander Intervention Model: Know What To Do
Know What To Do: Ladder Study
Increasing Helping: Get People's Attention
Increasing Helping: Make Responsibility Clear
Increasing Helping: Educate People About Helping Failures
Bob Latane
Smoke-Filled Room Experiment (Darley & Latane, 1968)