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Casual Statements
causes, affects, leads, increases
Correlations
predicts, associated with, relates, linked to
Y
Outcome or dependent variable
X
independent variable
Lab experiments
Invite subjects in a computer lab, randomize treatment, and collect
data
Field experiments
Find subjects in the “real world”, randomize treatment, and collect
data
3 conditions for experiments
Treatment and control group must be the same in absence
of the treatment, on average.
Treatment and control group should react to the treatment in
the same way.
Treatment and control group cannot be exposed in isolation
to a third factor
Selection bias
a systematic error that occurs when the data or participants chosen for a study do not properly represent the target population
Cofounding variables
underlying characteristics
Between-Subject design
A subject participates only once in each treatment
Within-Subject design
a subject participates in multiple treatments
One-shot
experiment consists of a single period
Repeated
experiment consists of multiple periods
Partner design
groups stay together for several periods
Stranger design
groups are recomposed randomly between periods
Single blind
Subjects are anonymous towards other subjects
Subjects are not anonymous towards experimenter
Double blind
Subjects are anonymous towards other subjects
Subjects are anonymous towards experimenter
Flat-rate show-up fee
Give incentives to participate
Task-related payments
Give incentives while participating
IKEA effect
a cognitive bias where people place a disproportionately high value on self-created or self-assembled products due to the labor they invested
Preference based approach
decision maker’s tastes summarized in her preference relation as the primitive
characteristic of the individual
First impose rationality axioms (or assumptions) on the decision maker’s preferences
Then, analyze the consequences of these preferences for her choice behavior
transitive & complete
all rational preferences must be . . .
Continuity
no jumps, simial preferences for similar bundles
Monotonicity
the more the better; guarantees optimal solution on the budget line
Convexity
preferences of averages to extremes; guarantees solution is unique
Continuous utility function formula
Completeness + transitivity + continuity
Choice rule approach
The individual’s choice behavior is the primitive feature.
Assumptions are made directly concerning the choice behavior.
It also makes assumptions about objects/alternatives that are immediately observable
rather than things that are not (preferences).
We impose some “reasonable” assumption about the DM’s choice behavior.
▪ Weak Axiom of Revealed Preferences (WARP).
▪ Also called independence of irrelevant alternatives (IIA). (for the purposes of
this class).
• If the alternative chosen from a choice set is still available in a subset of
the choice set, then it should also be chosen from that subset.
• Preference between options should not depend on the presence or
absence of other options
Decoy effect
Adding an irrelevant alternative that is strictly dominated by one option but
asymmetrically dominates another, makes the asymmetrically dominated one less
desirable
How Decoy violates WARP/IIA
different choice in a subsample/Menu dependent choices
Decoy
worse than the target in both dimensions but better than the
competitor in one dimension that target is better than competitor
Compromise effect
When presented with choices, we tend to prefer options that are perceived as a middle
ground or compromise between extremes
Extremeness aversion
Leads us to select a middle option even when it may not align
with our true preferences
How does the compromise effect violate WARP/IIA
subverts the traditional rational choice theory, proving
that consumers' choice is not fixed, and adding a new extreme term will
increase consumers' preference for the compromise option.
o Example: high-end brands introducing a super-expensive item making the expensive one
more desirable
Default
A pre-selected option that takes effect if a decision-maker doesn't specify
anything
Status quo bias
the human preference for the current state, which results in inertia and resistance to change
Cognitive resonance
a mental state where a person's beliefs and attitudes align with their actions and experiences
Cognitive dissonance
the psychological conflict when a person holds conflicting attitudes, beliefs, or behaviors
Paradox of Choice
having an abundance of options requires more effort to decide and can leave us feeling unsatisfied with our choice
endowment effect
people assess various options depending on their endowment; byproduct of loss aversion
endowment
reference point
Anchoring
A cognitive bias that describes the tendency to rely too heavily on the first piece of information offered when making decisions.
• That first piece acts like and anchor
Loss Aversion
The cognitive bias that explains the apparent fact that people dislike losses more than they like
commensurate gains; ICs that have points and cross
Sunk cost fallacy
describes our tendency to follow through on an endeavor if we have already invested time, effort, or money into it, whether or not the current costs outweigh the benefits
Gambler’s fallacy
thinking that a departure from the average behavior of some system will
be corrected in the short term
Representativeness heuristic
Estimating the probability that some outcome was the result of a given process by
reference to the degree to which the outcome is representative of that process
Causes the gambler’s fallacy
Conjunction Fallacy
Overestimating the probability of a conjunction (A AND B).
Planning Fallacy
cognitive bias that describes when people underestimate the time,
costs, and risks of future actions—even if it contradicts our experiences.
Base rate neglect
When provided with both individuating information, which is specific to a certain
person or event, and base rate information, which is objective, statistical information,
we tend to assign greater value to the specific information and often ignore the base
rate information altogether.
Confirmation Bias
Our underlying tendency to notice, focus on, and give greater credence to evidence that
fits with our existing beliefs (more than warranted)
enforcers:
Failure to notice evidence that goes against one’s beliefs, but quickly picking up
on evidence that supports them.
▪ Vague or ambiguous evidence.
▪ Higher standards of proof for evidence contradicting one’s beliefs than to
evidence supporting them.
Availability bias
Our tendency to use information that comes to mind quickly and easily when making
decisions about the future
Overconfidence
The certainty that people (including experts) express in their judgments tends to exceed
the frequency with which those judgments are correct
Affect Heuristic
Assigning probabilities to consequences based on how one feels about the thing they
would be consequences of.
The better you feel about it, the higher the probability assigned to good consequences.
EV Violations
St. Petersburg Paradox: a game with an infinite expected monetary value commands only a very small price from real human players (dimnishing marginal utility)
EU Violations
Allais Paradoxes: common consequence effect and common ratio effects.
▪ Violate independence.
▪ From EU theory the sure-thing principle follows: your decisions should not be
influenced by sure things.
▪ Certainty effect: people overweigh outcomes that are certain.
o Procedure invariance: P-bet and $bet elicitation method leads to different answers.
o Description invariance: the pandemic problem
EU Assumptions
completeness, transitivity, continuity, independence
SEV Violation
monotonicity