sm131 presentation 1

Data providers

Essentially provide the information and software that Marsh uses in its operations

Insurance markets

Provide the insurance capacity that Marsh arranges for their clients

Marsh

The actual firm, and operating within it is Guy Carpenter, Mercer, and the Oliver Wyman Group

Risk, insurance & consulting services

The professional services, this is the output of what Marsh provides. These services include risk management, insurance broking, and consulting.

Business & institutional clients

The organizational clients actually receiving these services, in which Marsh provides service to a variety of business and institutional clients

Consumers

Finally the end consumers, since Marsh’s services don’t only go towards businesses but also individual consumers.

(Primary Activities) Inbound logistics + operations

Marsh first collects client and market information, then analyzes that data to develop insurance, consulting, and advisory solutions.

Outbound logistics + marketing and sales

Those solutions end up being delivered to clients, while marketing focuses on building relationships and bringing in new business.

Service

Finally, they provide ongoing service through client advice and risk management.

Supporting activities

Purchasing technology and data, developing analytics and AI, managing employees, and handling the company’s finance, legal, and global operations.

What do the different companies under your firm in the industry value chain do?

Marsh is actually one of four and they’re the leading unit. And these are businesses within the overall company that specialize in different services.

Guy carpenter

Focuses on reinsurance

Mercer

Focuses on people and wealth

Oliver Wyman

Focuses on consulting