Mass Comm 8

The first workable device for generating electrical signals suitable for the transmission of a visual is the

Nipkow disc

blank, an idaho schoolboy, moved to San Francisco, Whee he demonstrated his television system in 1927

Philo Farnsworth

A Russian immigrant living near pittsburgh, developed the iconoscope tube, the first practical television camera tube

Vladimir Zworykin

The first public demonstration of television, in the form of regularly scheduled tow-hour broadcasts, was presented in 1939

by the New York World's Fair

The quiz show scandal changed network commericals to

spot commercials

The Tv journalist who exposed the hypocrisy of the McCarthyism was

Edward R. Murrow

The primary collector and reporter of television ratings is a company known as

Nielsen

Nielsen conducts surveys of viewing patterns four times a year during what are called

Sweep periods

The percentage of households turned in to a given program compared to all households with television is a

Rating

The percentage of households tuned in to a given program compared to all households tuned in to television at the time is a

Share

Who established the first sable system in the US?

John walson

Local affiliates pay a fee to the network for the right to be that network’s affiliate. This is referred to as

Reverse compensation

The sale of programs to local stations on a market-by-market basis is

Syndication

Fees that cable companies must pay to networks and other content providers is known as

Retransmission fees

Companies that own several cable franchises are called?

MSOs