Media Concepts and Formats Vocabulary

Mass media

Media that creates public content for an extremely undefined audience.

Social media

Media that offers users conditions to create content, exchange it, and distribute it.

Platform

An infrastructure and intermediary for interaction in providing a service.

Convergence

Merging and mixing.

Multiplatformity

The functioning of a product, program, or project on different devices.

Mobile media

Personal portable devices for receiving and transmitting information.

Multimedia

A format with one story, many forms, several channels, one publication platform, and one audience, where various elements can be read, listened to, or watched on a single platform.

Transmedia

A format with one big topic, many forms, many channels, different platforms, and different audiences, telling different stories on one topic.

Crossmedia

A format with one story, one unified style, many channels, many platforms, and different audiences, where content does not change substantively except for technical adaptation.

Hypermedia

A medium featuring many forms, links, and interactive buttons, such as a website.