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the art of speaking/writing effectively and persuasively to inform, motivate, or influence an audience
rhetoric
form
the "how" (the structure, style, and physical or logical execution)
content
the "what" (the substance, message, or subject matter)
audience
the specific group of readers, listeners, or viewers that a writer or speaker is trying to reach and influence
context, time, place, occasion
core components of the Rhetorical Situation that explain why a text or speech was created and how it works
Purpose
the writer's reason for composing a text—the specific goal, effect, or outcome the writer hopes to achieve with a particular audience within a given context
bias
a tendency, inclination, or prejudice toward a particular perspective, value, or outcome.
thesis, claim, assertion
a hierarchies of argument.They move from the overarching argument of an entire essay down to individual supporting statements (3 words)
subject
the general topic, idea, or focus of a text
speaker
the individual, group, or constructed persona who creates and delivers a text or speech
persona
the deliberate character, role, or voice a writer or speaker adopts to connect with a specific audience, shaped by the rhetorical situation
rhetorical triangle
a model of persuasion that illustrates the relationship between the speaker, the audience, and the subject (or text), rooted in the three appeals defined by Aristotle: ethos, pathos, and logos
ethos
credibility Why should I trust this speaker?
logos
logic What evidence or reasoning supports the claim?
pathos
emotion What feelings or values is the speaker trying to evoke?
the author's or speaker's attitude toward their subject, audience, or both
tone
cynical
Assumes people are motivated by selfishness or dishonesty.
exigence
the specific event, problem, or catalyst that prompts a writer or speaker to create a text
paradigm
a typical example, model, or a broad framework of assumptions, values, and thought patterns that shapes how a group or discipline understands reality.
arrangement
the structure, organization, and order of parts in a text or speech
speaker, purpose, audience, context, exigence, choices, appeals, tone
SPACE CAT
Narration
Tells a story or describes a sequence of events.
Events, characters, a beginning and an end
Description
Uses sensory details to create a picture of something.
Sight, sound, smell, taste, touch, imagery
Exemplification
Explains an idea using specific examples.
Examples that support a general claim
Definition
Explains the meaning of a word, concept, or idea
what something means or how it’s understood
Classification and division
Organizes information into categories or beaks a topic into parts
groups, types, categories, components
Compare and contrast
explains similarities and/or differences between subjects
words like similarly, unlike, whereas, and in contrast
Cause and Effect
Explains why something happens and/or what results from it
reasons, consequences, results
Process analysis
Explains how something works or how to do something step by step
instructions, stages, or a sequence of steps
Argumentation
Makes a claim and supports it with reasoning and evidence to persuade the audience
a position, evidence, logic, counterarguments
Persuasion
attempts to convince an audience to believe something or take action
appeals to emotions, credibility, or logic