Purposive Communication: Principles and Ethics

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Vocabulary flashcards focusing on core principles of communication, oral and written communication guidelines, and communication ethics.

Last updated 8:15 AM on 9/15/26
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18 Terms

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Gamble and Gamble (2010)

Authors who stated several core principles regarding the nature and process of communication.

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Dynamic Communication

A communication principle stating that all elements constantly interact with and affect each other, meaning what happens to one person determines in part what happens to others.

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Unrepeatable and Irreversible Communication

A communication principle asserting that every human contact is unique, has never happened before, and will never happen again in just the same way.

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Culturally Linked Communication

A communication principle where cultural diversity (including race, ethnicity, gender, and age) influences attributed meanings and styles, existing between people of different or same languages.

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Competence-based Communication

The principle that individuals can improve their communication by expanding knowledge and committing to developing skills to apply across various situations and contexts.

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McLuhan's View

The perspective that different channels of communication affect how a sender encodes a message and how a receiver responds, changing both the medium and its content.

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Contextual Communication

The principle that interactions occur during specific social situations, in different physical environments, and for a variety of purposes.

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Symbolic Communication

A core principle stating that words or nonverbal modes are used as symbols to transmit messages.

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Collaborative Communication

A principle highlighting that people work together through interaction to accomplish a shared goal.

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Principles of Effective Oral Communication

A set of five practices for speaking effectively: being clear with purpose, complete with message, concise (brevity), natural with delivery, and specific and timely with feedback.

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The 7 C's of Effective Written Communication

Seven essential principles for written communication: Be clear, Be concise, Be concrete, Be correct, Be coherent, Be complete, and Be courteous.

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Be Concrete

A principle of written communication that requires supporting claims with enough facts so that readers are not deceived by unsubstantiated statements.

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Be Coherent

A principle of written communication that involves conveying logical, connected ideas using sound structure and transitional or cohesive devices.

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Be Courteous

A principle of written communication requiring a friendly tone while avoiding overtones or insinuations to prevent confusion and misinterpretation.

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Ethics (Johannensen, 1990)

The discussion of the judgments made about the appropriateness, rightness, or wrongness of human actions and policies across communicative, political, social, or personal areas.

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Plagiarism

An ethical issue in communication that involves violating copyright rules and legal issues when using information from various sources.

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Ethical Communicators

Communicators who respect their audiences, consider communication consequences, respect truth, use information properly, do not falsify information, and respect others' rights to information.

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Code of Ethics

A system setting standards observed by a person or company to determine proper, desirable behavior and establish a positive image and reputation.