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Methodological equivalence
in cross cultural research, the concern with making sure participants from different cultures understand the research questions or situations in the same ways
Generalizability
the extent to which we can claim our findings inform us about a group larger than the one we studied
Power
A study's capacity to detect an effect to the extent that such an effect really exists
independent variable
variable that is manipulated
dependent variable
variable that is measured
back translation
the process of translating material to a foreign language and then back to the original language
Response bias
tendency of subjects to systematically respond to a stimulus in a particular way
socially desirable responding
Peopel who show this bias are motivated to be evaluated positively by other, and as a result they might not disguise their true feeling to appear more sociall acceptable.
acquiescence bias
The tendency to agree rather than disagree with items on questionnaires.
reference group effect
a tendency for people to evaluate themselves by comparing themselves with others from their own culture
Deprivation effect
The expectation that in cultures where there is depravity of something, that people would express valuing it more
between group manipulation
A type of experimental manipulation in which different groups of participants receive different levels of the independent variable(s).
within group manipulation
A research method in which all participants recieve all levels of the independent variable.
Replication
repeating the essence of a research study, usually with different participants in different situations, to see whether the basic finding extends to other participants and circumstances
Cultural priming
A method used in cross-cultural comparisons that makes ideas associated with particular cultural meanings more accessible to participants.
tightness and looseness
the degree to which a culture has strong social norms and low tolerance for people who violate them
Unpacking
identifying the underlying variables that give rise to the cultural difference
Occam's razor
The simplest solution to a problem tends to be the right one
Culture of honor
a culture in which people (especially men) strive to protect their reputation through aggression
Agent Based Modeling
a way of testing a hypothesis by creating simulations with virtual agents who are programmed to act autonomously in a computerized game