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categorical & quantitative
2 types of data
categorical data
labels and names used to identify the attribute of an element
Quantitative data
consists of numbers that answer the question “how much” or “how many”
nominal & ordinal
Scales of measurement for categorical data
interval & ratio
Scale of measurement for quantitative data
nominal
scale of measurement where labels and names are used to identify the attribute of an element
ordinal
props of the nominal scale but Order matters
interval
props of the ordinal scale and difference between # matters. can only have whole numbers
ratio
props of interval scale but division is meaningful
categorical & nominal
type and scale: type of customer, gender, marital status
categorical & ordinal scale
type and scale: 1st, 2nd, 3rd place , Customer satisfaction: Unsatisfied, Neutral, Satisfied, Employee performance rating (Poor, Average, Good, Excellent), Shirt size → small, medium, large
quantitative & interval scale
type and scale: #of people, temperature , Year (2020, 2021, 2022)
quantitative & ratio
“per”, GPA, time, distance, weight, height, Number of sales ($0, $500, $1,000)
bar graph and pie chart
appropriate graphical representation for qualitative/ categorical data
histogram
appropriate graphical representation for quantitative data
population mean
μ
sample mean
x̄
population variance
σ²
sample variance
s²
population standard deviation
σ
sample standard deviation
s
population proportion
p
sample proportion
p̂
population parameter
whole population
sample statistic
sample/ subset of population
mean
measure of the middle, influenced by extreme values
median
middle # in dataset
mode
most frequently occurring # in the data set
range
largest # in dataset - smallest # in dataset *most influenced by extreme values
standard deviation
square root of the variance
iqr
range of the middle 50% of data —> = Q3- Q1
outlier
any data point below LL or above UL
limits
is it an extreme value or an outlier
mean, standard error, normally distributed
3 parts of sampling distribution
finite
random sample from _____population : each individual has an equal likelyhood of being selected
infinite
random sample from an _____population: make sure everyone is a member of population, each person selected independently
stratified random sampling
divides the population into subgroups based on specific characteristics and take proportional # from population
cluster
sample everyone from one location (street blocK)
systematic sampling
sample every 2, 10, 50 people. some system of when the survey is given
bigger sample size
with non-probabilistic sampling, you need a ___ ___ ___ to avoid bias
convivence sampling
people you just run into
judgment sampling
ask expert who you should sample- they know a lot about topic you are researching
confidence interval and hypothesis testing
statistical methods to prove there is not a significant difference between the population parameter and the point estimate
confidence interval formula
point estimator +- test statistic x standard error
increased, increased moe, increased confidence
_____ interval → ___ ___ → ____ ____
width, increased, margin of error increased
as the confidence level is increased… the ____ of the confidence interval ____ and the ___ __ ___ _____