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what is the purpose of an experiment
to test a hypothesis
Two-group Design
the simplest design
1 IV (2 levels)
1 DV
inferential statistics
allow us to determine whether the alternative (experimental) hypothesis is true
dependent T-test
compares two means on data from the same people measured at different times
independent t-tests
compares two means on data from different groups of people
what is the rationale behind a t-test
Compare the means of two samples.
The standard error measures the expected variability between sample means.
If the observed difference is larger than expected from standard error alone, then either:
The difference occurred by random chance (null hypothesis is true), or
The samples come from different populations (null hypothesis is false).
The t-test helps determine which explanation is more likely.
t = ____
t = (observed difference between sample means - expected difference between population means (0) ) / estimate of the standard error of the difference between two sample means
multiple-group design
comparing several means
1 IV (3 or more levels)
1 DV
what are limitations of a multi-group design
can only compare 2 means when we often want to compare means from 3 or more groups
can only be used with one IV / predictor variable
ANOVA
compares several means
can be used when we have manipulated more than one IV
it is an extension of regression
what does ANOVA tell us
tests the null hypothesis that the means are the same
it is an omnibus test
it tests for an overall difference between groups
it tells us that the group means are different, but it doesn’t tell us exactly which means differ
Theory of ANOVA
calculate how much variability there is between scores
then calculate how much of this total variability can be explained by the model we fit to the data
and how much cannot be explained
SST = _____
SSM + SSR
what if the ANOVA experiment is successful?
the model will explain more variance than it can’t explain
SSM will be greater than SSR
degrees of freedom
the number of values that are free to vary
one less than the number of values used to calculate the SS
model degrees of freedom
dfM = (k-1)
why use follow up tests?
the f-ratio tells us that the experiment was successful (the group means were different)
follow up tests
multiple t-tests
this is a bad idea
possible to inflate type 1 error
planned contrasts
hypothesis driven
planned a priori
planned contrast rules
variables not included in the contrast are coded as zero
positive values are compared to negative values
entire row must sum to zero
post hoc tests
not planned (no hypothesis)
compare all pairs of means
total sum of squares
total variability
model sum of squares
how much variability is due to the experimental manipulation
residual sums of squares
how much variability is due to individual differences in performance