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Conformity (Crutch field 1962)
Yielding to group pressures
Conformity (Aaronson 1976)
A change in a person's behaviour or opinions as a result of a real or imagined pressure from a person or a group of people
What types of conformity is there
Internalisation and Compliance
Internalisation conformity
Where the behaviour or belief system of the majority is accepted but the individual and becomes a part of their own belief system
Compliance conformity
Where the behaviour or belief system of the majority is followed to fit in with the group even if they may no agree
Why do we conform
Informational social influence and normative social influence
Informational social influence
The desire to be right
Normative social influence
Desire to be liked
nAffiliation
When some people have a high need for social approval and therefore conform consitantly, studies suggest these are women
Non-comformist
Are those who don’t conform consistantly and they don’t feel the right to conform to the pressure of the group, such as scientists.