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line
Created by a moving point; can create movement direction and emotion
shape
A two-dimensional enclosed area defined by lines or boundaries
color
An element of design that creates visual interest and can communicate emotion or meaning
hue
The name of a color such as red blue or yellow
tint
A hue mixed with white
shade
A hue mixed with black
color family
A group of colors related by a common hue
color scheme
A planned combination of colors used together in a design
primary
Colors that cannot be created by mixing other colors; red yellow and blue
secondary
Colors created by mixing two primary colors; orange green and violet
tertiary
Colors created by mixing a primary color with a neighboring secondary color
complementary
Two colors opposite each other on the color wheel
split-complementary
A color scheme using one color and the two colors beside its complement
analogous
Colors located next to each other on the color wheel
monochromatic
A color scheme using variations of one hue
formal balance
Symmetrical balance where visual weight is distributed evenly on both sides
informal balance
Asymmetrical balance where different elements create equal visual weight
radial balance
Visual elements arranged around a central point
focal point
The area of a design that attracts the most attention
craftsmanship
The quality of skill and care shown in making an object
taste
An individual's ability to judge or appreciate what is aesthetically pleasing
good design
Design that expresses its material; has an aesthetically pleasing form; and fulfills its purpose
abstraction
Reducing or changing recognizable subjects into simplified or altered forms
nonrepresentational art
Art that does not represent recognizable objects or subjects
discernment
The ability to recognize and judge differences in quality or meaning
inspiration
An idea or influence that stimulates the creative process
creativity
The ability to develop new and original ideas or solutions
actual line
A visible line that physically exists in a design
implied line
A line suggested by the positioning or direction of objects rather than physically drawn
line in combination
Lines used together to create shapes patterns textures movement or other visual effects
horizontal line
A line that moves from side to side; often associated with rest and calm
vertical line
A line that moves up and down; often associated with strength and stability
diagonal line
A slanted line that suggests movement energy or action
depth
The appearance or perception of distance from foreground to background
deep acute curve
A strongly curved line that creates a sense of depth or movement
curved line
A line that changes direction smoothly rather than moving straight
lettering
The use of letters as visual elements that can communicate meaning emotion or identity
border
A line or design element that defines or surrounds an area
groundsheet
A background or surface that provides a visual area on which design elements are placed
actual shape
A shape that physically exists and has visible boundaries
geometric shape
A shape based on precise mathematical forms such as circles squares and triangles
implied shape
A shape suggested by lines objects or spaces even though it is not completely outlined
mass/form
Mass is the visual weight of an object; form refers to its three-dimensional structure
two-dimensional
Having height and width but no physical depth
three-dimensional
Having height width and depth
perspective
A method of creating the appearance of depth and distance in a two-dimensional design
dress
Any intentional modification of appearance; it is a behavior
appearance
All aspects of the body that are observed by others
culture
The shared beliefs values behaviors customs and material objects of a group
material culture
The physical objects created and used by a culture such as clothing tools and buildings
cultural authentication
The process of determining whether a cultural object or practice is genuinely associated with the culture it represents
multicultural society
A society containing multiple cultural groups with different backgrounds traditions and identities
ethnocentrism
The belief that one's own culture should be the standard for judging other cultures
pluralism
The idea that multiple cultures can coexist and be respected within the same society
symbolic interaction theory
The theory that people create and communicate meaning through social interaction and symbols such as dress
self-identification process
The process of developing and communicating an understanding of who one is
role theory
The theory that people occupy social roles and use behavior and appearance to communicate those roles
identity
A person's understanding of who they are including personal social and cultural characteristics
collective selection theory
The theory that fashion develops through the collective choices and interactions of groups
fashion
A culturally influenced form of dress or appearance that is temporarily accepted or desired by a group
zeitgeist
The spirit of the times; the social cultural economic and technological conditions of a particular period
trend
A direction of change or development in fashion or appearance
fashion lifecycle
The process of fashion moving from introduction to acceptance popularity decline and replacement
fashion innovator
A person who adopts or introduces a new style before it becomes widely accepted
fashion leader
A person who adopts and promotes a fashion early and influences others
early adopter
A person who adopts a new fashion relatively early in its acceptance
late adopter
A person who adopts a fashion after it has already become established
fashion follower
A person who waits until a fashion is widely accepted before adopting it
classic
A style that remains accepted and fashionable for a long period of time
fad
A style that becomes popular quickly and then disappears quickly
megatrend
A major long-lasting trend that influences many areas of society
gatekeeper
A person group or organization that influences which fashions are introduced promoted or accepted
fashion change
The process of dress and appearance changing over time because of social cultural economic and technological influences
trickle-down theory
The theory that fashion moves from higher-status groups to lower-status groups
trickle-across theory (horizontal)
The theory that fashion spreads horizontally among people of similar social status
trickle-up theory (street fashion)
The theory that fashion moves from lower-status or street groups into mainstream or higher-status fashion
social identity theory
The theory that people define part of their identity through membership in social groups and use dress to communicate group membership
uniqueness theory
The theory that people seek to distinguish themselves while still maintaining an acceptable connection to a group
nondiscursive
Communication that occurs without spoken or written language
polysemic
Having multiple possible meanings or interpretations
undercoding
When a sign or appearance does not have one clear or universal meaning
traditional (ethnic) dress
Dress associated with a particular cultural or ethnic group that communicates heritage and identity
channels of communication
The ways information or meaning is transmitted from one person or group to another
perceptual elements of clothing
Visible characteristics of clothing such as color texture line shape and pattern
context
The social cultural physical historical or situational circumstances that influence how something is interpreted