Chapter 3 - Supply and Demand

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Key terms as shown in the book and emphasized concepts.

Last updated 1:28 PM on 10/8/26
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28 Terms

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factor market

Any place where factors of production (e.g., land, labor, capital) are bought and sold.

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product market

Any place where finished goods and services (products) are bought and sold.

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opportunity cost

The most desired goods or services that are forgone in order to obtain something else.

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supply

The ability and willingness to sell (produce) specific quantities of a good at alternative prices in a given time period, ceteris paribus.

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demand

The willingness and ability to buy specific quantities of a good at alternative prices in a given time period, ceteris paribus.

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demand schedule

A table showing the quantities of a good a consumer is willing and able to buy at alternative prices in a given time period, ceteris paribus.

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demand curve

A curve describing the quantities of a good a consumer is willing and able to buy at alternative prices in a given time period, ceteris paribus.

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law of demand

The quantity of a good demanded in a given time period increases as its price falls, ceteris paribus

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substitute goods

Goods that substitute for each other; when the price of good x rises, the demand for good y increases, ceteris paribus.

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complementary goods

Goods frequently consumed in combination; when the price of good x rises, the demand for good y falls, ceteris paribus.

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ceteris paribus

The assumption of nothing else changing.

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shift in demand

A change in the quantity demanded at any (every) price.

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market demand

The total quantities of a good or service people are willing and able to buy at alternative prices in a given time period; the sum of individual demands.

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market supply

The total quantities of a good that sellers are willing and able to sell at alternative prices in a given time period, ceteris paribus.

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law of supply

The quantity of a good supplied in a given time period increases as its price increases, ceteris paribus.

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equilibrium price

The price at which the quantity of a good demanded in a given time period equals the quantity supplied.

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market mechanism

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price floor

Lower limit set for the price of a good; minimum price

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market surplus

The amount by which the quantity supplied exceeds the quantity demanded at a given price; excess supply.

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market shortage

The amount by which the quantity demanded exceeds the quantity supplied at a given price; excess demand.

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price ceiling

An upper limit imposed on the price of a good; maximum price

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market

refers to a place or situation where a transaction/exchange takes place — where a buyer and seller interact.

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