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Manipulation of the independent variable
In an experiment on the effects of writing on health, instructing participants to write about traumatic or neutral experiences.
Random assignment
Placing participants into experimental and control groups randomly to avoid bias.
Experimental control
Ensuring factors other than the independent variable do not influence the experiment's outcome.
Experimental group
Receives the variable being tested; Control group:Does not receive any treatment.
Post-test only control group design
Measures the dependent variable after manipulating the independent variable.
Pre-test/post-test control group design
Measures the dependent variable before and after manipulating the independent variable.
Factorial design
Studying two or more independent variables in a single experiment.
2 x 2 factorial design
Design with 2 independent variables, each with 2 levels.
Field experiment
Conducted in a natural setting, allowing observation of behavior in real-life situations.
Internal validity
Ensures that the independent variable, not other factors, is responsible for the outcome.
External validity
Generalizing experimental findings to other settings, populations, and time periods.
Selection bias
Present when variables are not randomly assigned, influencing the study's outcome.
Reactive measurement effects
Participants alter behavior when aware of being observed, threatening external validity.
Manipulation checks
Procedures to confirm the intended effect of manipulating the independent variable.
Surveys
Research method using close-ended questions to gather quantitative data from a large sample.
Description
Presenting data to provide an overview of observations.
Explanation
Exploring causal relationships between factors.
Cross-sectional survey design
Collecting data at a single point in time.
Longitudinal survey design
Collecting data from the same individuals over multiple time points.
Face-to-face data collection
Direct interaction with respondents to gather information.
Web-based data collection
Administering surveys online, cost-effective but may introduce biases.
Probability sample
Allows statistical inferences about the broader population.
Survey limitations
Sampling bias, poor question design, and response bias.
Low response rate
Leads to non-representative samples and compromises survey validity.
Principles for good survey questions
Clarity, relevance, unbiased, specificity, consistency, and sensitivity.
Ethnographic Research
Involves facilitating trust, access, credibility, insider perspectives, and ethical conduct to enhance data validity and reliability.
Reflexivity
Researchers reflect on how their characteristics and experiences influence the research process, crucial in qualitative research for understanding biases.
Rich Data Collection
Ethnography provides rich and detailed data, holistic understanding, contextual sensitivity, flexibility, and insider perspectives.
Time Intensive
Ethnography can be time-consuming, as seen in the Calarco study where observations were conducted for around 2 years.
Interviews
Research method involving open-ended questions, flexibility, and aiming to yield rich information on participants' experiences.
Semi-Structured Interview
An interview with specific objectives but some interviewer freedom, like having set questions but adapting based on responses.
Focus Group
Research method where a group discussion is moderated to collect data, allowing observation of social interactions but adding reactivity.
Interview Coding
Analyzing interview data by sorting responses into categories represented by words, an example of inductive logical reasoning.
Ethnographic Observation vs
Ethnography provides direct interaction and detailed information, while interviews allow in-depth conversations.
Combining Methods
Combining interviews and observations in a study can provide a comprehensive understanding of the data and maximize findings.