Week 2: Surveillance Capitalism

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Shoshana Zuboff The age of surveillance capitalism

Last updated 12:44 AM on 10/17/26
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8 Terms

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Definition of surveillance capitalism:

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What is the new source of profit (surplus) and extraction?

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How is it different from Smythe’s “audience commodity”?

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What is the raw material?

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Traits of surveillance capitalism:

1) Treats human behaviors as raw materials


2) shapes behaviors

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1.) What is the difference between industrial capitalism and surveillance capitalism?


2.) Why is this a “new economic order”?


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Example of Pokemon Go: How did it shape your behavior?

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What language does Google use to hide that surveillance capitalism is a specifically constructed choice at a moment in history?