Marketing Ch 3 Influences on Customer Purchase Decision

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Last updated 1:26 AM on 10/8/26
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14 Terms

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situational

purchase task

2
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situational

social surroundings

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situational

physical surrondings

4
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situational

temporal effects

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situational

antecedent states

6
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psychological

motivation & personality

7
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psychological

perception

8
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psychological

learning

9
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psychological

values, beliefs, attitude

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psychological

lifestyle

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socio-cultural

personal influence

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socio-cultural

reference groups

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socio-cultural

family

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socio-cultural

culture & subculture